Marketing

  • Marketing

    How to Start an Email List From Scratch The Right Way

    Two years ago I started a brand new Instagram page.

    At the time I already had an Instagram account with over 300,000 Followers, but I needed to branch out into a new niche. So, I started from scratch. 

    I also knew that if I wanted to monetize online correctly and have an online business that thrived, whether I was on Youtube, Instagram or Tiktok, I needed to grow my email list. 

    Fast forward to right now, my new Instagram page has over 50,000 followers and my email list, which I grew from Instagram has more than 11,000 subscribers and counting. 

    Followers are great, and everyone wants more and more followers.

    Unfortunately, followers belong on the platform and you don’t really own them. 

    It doesn’t matter what you do or sell online, you need an email list.

    Your email list is a real business asset that no one can take from you, and when done right, you can continue to earn money thanks to your list. 

    Most people skip this part because they falsely convince themselves that email marketing is not important, and worse, those who eventually take the leap and start using email, just have a list they never send mails to. 

    Here Are 5 Easy Ways to Ensure You are Growing Your Email list the Right way.

    Create an Evergreen Leadmagnet /Freebie

    Your Leadmagnet must be an EVERGREEN resource that can be used again and again, year after year to attract your specific ideal client/audience. Earlier this year, I released a NEW free guide called 32 Digital Products to Create in 2022 that will Make a Lot of Money.

    Come 2030 and this resource will still be a high-value, evergreen offer that will continue to attract my ideal audience, people who want to monetize with Digital products. 

    Heck I can change the title however I want but the content will still be valuable. 

    Remember, just because it is free doesn’t mean people will just take it. They still have to exchange their email address for it and they still have to invest their time going through the content.

    So what can you create as a Free offer that will always be a needed resource for your particular audience?

    Use a Platform You Understand and Can Manage

    Since I started marketing online as far back as 2003, I have tried and tested several email marketing software. I started with Mailchimp, did not like it much so I moved to Convertkit.

    I used CK for a while but eventually fell in love with Flodesk Email Marketing because of its simplicity and the fact that I get to pay only one price forever. 

    As you know, as your list grows and you have more subscribers, you get to pay more. 

    Flodesk canceled all of that with its unique pricing model of a  single fee.

    Even better, if you have an affiliate link for Flodesk, you will get in at a crazy $19 per month forever, regardless of how many subscribers you have.

    Let’s face it, most people never start using email marketing because of the added costs of growing an email list. If that’s you, be honest with yourself here, is this a cost or an investment if your email list is making you money?

    If you spend, for example, $19 on Flodesk month to month regardless of how many subscribers you have, and you are able to earn $200 from your list, is that an expense or an investment in your business?

    You do the math.

    No matter the platform you choose, you want to make sure it is software you can easily understand and one that makes sending email fun for you.

    To Grow Your Email List, Always Promote Your Lead magnet

    Your Leadmagnet/ Freebie is what you give away so people can join your email list. But just because you created it doesn’t mean it will promote itself. Even though this is a free resource, you still have to convince people to download it.

    Every time you create content online, find a way to tie it into your Lead magnet.

    Your list grows when you have people downloading this resource so the more traffic you send to your Opt-in page, the better results you will get.

    If you have done Step 1 perfectly, you’d have created an evergreen Leadmagnet that works for your audience /ideal clients. That means no matter what content type or topic you create, your Leadmagnet will be relevant.

    Commit to Serving Your List, But Know when to Sell

    Do not make the mistake of growing your list but never mailing your list.

    When people opt-in to get your resource in exchange for their emails, they are giving you permission to have their email addresses. You have their email addresses so that you can send them messages, content, offers, updates and serve them continually.

    If you have a list you don’t send mails to, you are just as good as not having a list at all.

    You need to have a mix of serving your list and selling to them. Just as you plan out your social media content, you should also plan out your email content.

    Have a strategy for coming up with content for your email list, and ensure you have a fine mix of content that serves and content that sells.

    Remember, Selling is a service. When you have an offer that can help your audience you are doing them a favor by selling to them.

    Convert Your Leadmagnet to a Sales Funnel

    Here’s something that the pros do but amateurs skip. Pros create a Leadmagnet, then ensure it does more than just get leads, it also gets sales. They do this by building out a simple two-step Funnel, often called a Freebie / Tripwire Funnel. 

    When implemented into your business, your Tripwire Funnel will not only attract your ideal clients and audience, it will also ensure that you are able to make a sale. 

    This makes your entire list-building process even more fun. Not only are you growing your email list, but you also have a Funnel that’s selling for you every time someone downloads your lead magnet.

    I show you exactly how this works and how to set up your own Tripwire Funnel in the Funnel in a Day Masterclass.

    If you haven’t already, secure limited-time access to this value-packed one-hour training here, so you can learn how to create a lead magnet that works and how to build a Funnel that sells for you on autopilot.

    When done right, you’ll only need one Freebie at a time. Don’t be one of those people who are always creating yet another Freebie every other month but never selling anything.

    Create one Freebie, supercharge it with a Sales Funnel, and start growing your email list and making money in your business, by design.

    CONTINUE READING

  • DIGITAL PRODUCTS & SALES STRATEGY, Marketing, Online Courses

    How to Create an Online Course That Sells – 5 Mistakes You Must Avoid at ALL Costs

    Don’t create yet another course that nobody wants to buy.

    how to create an online course that sells
    Photo by Christina @ wocintechchat.com on Unsplash

    My first Online Course flopped big time. I look back and wish someone shared this information with me when I started.

    I always considered myself the creative one. The one who had the answers and could help people with my knowledge. I also believed strongly that with the right strategy, I could turn my knowledge into an income online with digital products and courses.

    So when I started a brand new Instagram page to grow a niche community of content creators, my monetization plan was stupid simple.

    Monetize with my courses and eBooks.

    I knew I could earn money online from coaching and selling my own online courses.

    At the time, I also really believed that all I had to do was create the damn course, slap a price on it, and throw it at my followers.

    My plan was to sit back and watch the sales trickle in then I could claim passive income victory. 

    It didn’t quite happen that way. 

    I needed to eat a big humble pie and my first online course served me that with a side of disappointment.

    Here’s the deal.

    People on the internet are looking for answers and they need help. 

    This is true. 

    However, their first step to getting answers online starts with a simple search on Google or down the endless hallways of Youtube University.

    Think about yourself and how you use the Internet. When you need help with something, do you search for a course or do you trust a Google search to help you? 

    I bet my narcissistic ex’s left leg, it’s Google to the rescue for you. 

    That’s the same with the majority of the millions of people who use the Internet daily. 

    I have invested hundreds of hours into creating eBooks and Courses in the past few years. I have even blown past my own comfort zone and built the first most intuitive, all-in-one Course hosting platform for Africans. So hear me when I say, I have enough trial and error in my history to know more than a thing about selling online courses. 

    Here are 5 Mistakes you want to absolutely avoid at all costs when creating and selling your own Online Courses

    Never create the full course until you have sold it first  

    Perhaps the most important thing I tell anyone who wants to sell courses online. Sell the course, then create it. 

    Hear me, I had to learn this one the hard way. 

    My first course was a mini-program teaching content creators how to film and edit videos on their mobile phones. 

    It was just something I did for myself in creating my own content. A nice comment or two on my Instagram praising my video editing skills and I suddenly believed that I needed to create a course.

    So I dedicated a full couple of weeks to see it through and ended up with only two sales!

    Two sales, which quite frankly, I had to sweat my armpits for.

    I felt like a decorated failure.

    What to do instead:

    Over time I have learned to pre-sell my courses. This means, to present the idea to a small group of people even before I ever create the first module of the course, and to get a payment in. 

    What I’d do is host a Live class or Paid Workshop on a subtopic for my main course. This will ensure I have the audience of my ideal students and buyers. 

    Then I present my ‘not-yet-created’ course to them as an offer and see if anyone raises their hand to buy.

    To do this successfully, make sure your buyers know they are paying for something that’s not yet available to access. 

    Alternatively, you can opt to host a Live, weekly version of your course first. This way you are creating the course week by week with actual students who already paid for the material.

    Your Course is NOT For All Your Followers

    As you create more and more digital products, you will come to learn a simple fact about your followers. 

    Your followers follow you for your content. They are paying you with their time and attention. 

    Your customers are people who actually buy from you. They are followers who know, like, and trust you and they pay you with their money.

    My mistake was thinking that because I had a great idea for a course, then all my followers would be interested. 

    I even estimated my profits based on how many followers I had at the time. Big mistake. I had more than 10,000 followers yet made only two sales of a $39 course.

    What to do instead :

    Instead of trying to sell your course to everyone who follows you, harvest your list first. Harvesting your list/fanbase simply means you fish out those who are likely going to need your course from those who wouldn’t. 

    There are three easy ways to do this.

    • Grow a Waitlist for your course: Long before your course is ready, start growing a Waitlist. This is as simple as creating an opt-in page and telling your followers to sign up so they are the first to know when the course is open for enrollment. Most people gladly sign up for Waitlists because it gives them a tiny sense of accomplishment toward their goals. What it does for you is even more significant. It helps you grow a true list of people who are likely to buy from you when you are ready.

    • Offer a related Lead magnet in your course topic: Everyone who runs an online business has some type of lead magnet /freebie. At least the serious ones. What you want to do is create a valuable Free offer /download your followers can opt-in for in exchange for their email addresses. This is something you have to do very early in your online content journey to take your followers off the internet and into your private fold.

    • Start hosting paid Workshops to gate paying customers: One of the easiest ways to test your course idea before it is ready is to teach a piece of your course Live. Hosting paid Workshops will also give you an alternate stream of income as a course creator. If people sign up to your Workshop then you are able to validate that you have a profitable digital product with your course.

    People want accountability and Results, not another course with just information

    If you think people want more information, think again. 

    We are tired. There is information everywhere we turn. We literally live in the information age and there is excess information than we can possibly have use for. 

    There are hundreds of millions of blogs, endless podcasts, billions of hours of Youtube videos, and even more, added every day on the Internet.

    People do not want more information. They want solutions. They want solutions to the core problems that they really have. 

    People with core problems all have one thing in common– they want a unique, straightforward solution, and usually, they want it with accountability. 

    Meaning they want to know that they will have support in accomplishing their objectives.

    This is where your course comes in. 

    What to do instead :

    Create your course in a way that not only provides information but it pushes your students into action and achieves results. You can do this by:

    • Including Worksheets that forces students to implement the material
    • Offering Templates that help students achieve certain milestones faster and save them time
    • Offering optional direct access coaching so they can connect with you directly and get support. This can also come as an add-on offer at a different price.
    • Creating a community group site along with your course. This can be as simple as having a dedicated Facebook group for your students to share ideas. Or even better, create a Membership type course offering.

    You need to prove authority in your topic

    It doesn’t matter how great your information is, if you do not have a proven track record for your offer, it will be difficult to sell. 

    Understand that when you tell people you have a course, what you are really saying is: I have the answers. I know how this works. I can fix your problem.

    If someone is interested in buying your course, they want to know and see that it will do what you promise. 

    You can achieve this by showing the results you created for yourself in the past, showing your work, showing testimonials from past clients you have worked with, or even taking your audience behind the scenes. 

    If you do not have testimonials from others, it will help to offer your solution to a beta group before you launch the full course. This way you can get real-time feedback and potential testimonials to help sell your course.

    Often times in the beginning, simply showing your own results can be just as beneficial.

    Never Create Your Online Course in Isolation

    If you are serious about selling more courses and getting a rave about your products, never create in isolation. Most creators are lonesome geniuses who want to hide away in their creative den for long periods of time. They want to finish the product, be happy with it, and make sure it is perfect before announcing it to the world.

    While this is reasonable in context, it is a poor use of the opportunity we have in the digital economy. Things have changed drastically in the past ten years and we now live in a very see-it-all, nosy world. 

    For Creators, this is a good thing. We are in the show business and it is important for people to see your process, not just your perfectly finished works.

    You should strive to take your audience along with you on your journey. Take them through the process of creating your course, let them see you working on it, tell them about your creative process, the challenges you have faced, the plans you have, and what your course is all about.

    You want to do this in a documentary style. You don’t have to create new content, you only have to document what’s happening, all the while saying –” I am creating this course and it is coming soon.”

    This can also be a great strategy to help build awareness and fill up your Waitlist with potential buyers of your course. 

    Your Next Steps

    If you are creating and selling digital products and online courses, you cannot afford to continue to try to sell each course on your own or connect with your buyers one-to-one.

    Remember, your online course is created so you can enjoy passive income streams.

    Watch this Free Training to learn how.

    Ready to sell your own profitable online courses? Make sure you are using the best, most affordable course hosting platform with the right tools for more sales. Start now with a Free Kobocourse account. 

    CONTINUE READING

  • Content Creation, Marketing

    Dear Content Creator, Do You Even Know What Content Marketing Is?

    If You Are Making This Mistake as a Content Creator, You Are Losing Too Much Money and Probably Wasting Your Time

    Photo by Wolfgang Hasselmann on Unsplash

    It’s not new.

    I see this all the time. So many content creators spend hours and hours online, creating content on different platforms, completely driven by an insatiable need to be seen.

    They fire content after content, spurred on by a hellish dopamine high and itching for the next dose of notifications to let them know they are doing great. 

    Needing to be seen and heard is not a bad thing in and of itself. This is an essential part of what makes us human and what drives us to apply ourselves to our best work. 

    The problem starts when content creators miss the point on why they are needing this recognition in the first place. 

    If the point of creating content is to be seen, to get Likes, Claps, Followers, and go back to repeat the cycle, then you are missing an important ingredient to content marketing.

    To make it worse most creators have no money, and endlessly daydream about a time when they can make cents off their content. Yet they still make a mess of their content marketing efforts.

    Here’s a definition of Content Marketing that I pulled from Google:

    What is Content Marketing?

    content marketing

    noun

    1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
      “social media is an integral part of content marketing”

    Read that again, then pay attention to this tiny phrase –  intended to stimulate interest in its products or services.

    The mistake you are making is focusing on the first part-  creation, and sharing of online material (such as videos, blogs, and social media posts) 

    And not enough time on the second part-  intended to stimulate interest in its products or services.

    Why are you wasting time online just creating content after content with no plan for making your content work for you?

    The purpose of your art and creations should be to fulfill you and serve the world. Unfortunately, you may be headed straight to the frustration camp if you exhaust yourself by being a good content Samaritan, and never putting on your business cap.

    If you are like me and you love the idea of growing an online audience with your content, so that you can potentially monetize with digital products, then this is for you.

    Here are 4 things you can do immediately to go from someone who simply creates content to someone who creates content that makes money.

    Know what you are selling

    Truth is, most people create content. Only a handful know that their content should sell something. Don’t be so focused on feeding the machines of these social platforms, pumping content after content, and forgetting completely what you are trying to market and sell. 

    Or worse, not have anything to sell at all.

    And there goes a serious problem. 

    Most content creators have nothing they are selling. 

    They are simply just creating content, chasing the algorithms, getting high off the feedback, and running around this sick wheel. 

    We are all selling something.

    Whether you admit it or not, life as we know it is a business.

    You have something to give the world. You are in business when you realize that your gifts to the world can be paid for. 

    The purpose of your content should sync seamlessly with your purpose for being and should support that.

    Whatever it is that you decide to sell or offer as a service, create your content in a way that supports that.

    Don’t just have followers, have contacts

    If you want to make money online long term you need Contacts.

    I started a brand new Instagram page at the end of 2019 to grow a niche community of content creators. The very first thing I did was make a concrete plan for how to grow on Instagram quickly. But not only that, I also had a clear strategy to grow my email list through Instagram to generate contacts off the page. 

    All I did was create a simple, yet powerful eBook as a lead magnet and offered this to my followers in exchange for their emails. I did this even before I ever got 1000 followers on Instagram.

    Know this and know peace: You do not own your Followers, but you own your Contacts. 

    This is where the dreaded email marketing comes in. 

    Unfortunately, most content creators hear about the importance of email marketing almost daily, but it never seems to be important enough to take action. 

    Every content creator I know wants 10,000 followers on Instagram or Twitter and wherever else they can get attention online. They strive for more and more followers and focus on this number that is logged in their social profiles.

    The sad reality is you may have followers on a particular platform, but it is nothing but stats on that platform. 

    That’s it. 

    The number of followers you have is just a simple, almost useless statistic to show how much of your life and energy has been invested on the said platform. 

    You don’t really have these followers if you don’t have them on your own private lists and community.

    If you want your content to make you money long term, invest some time in learning how email marketing works. Stop putting this important step off. Start growing your email list.

    Commit to Contacting your Contacts regularly

    If you have a list that you do not keep in touch with, how can you say you have a list?

    Just as you create content on your blog, on Youtube, or on Twitter, you have to create content for your email list. 

    Most creators who start growing their email list give up the process before they get to 1000 followers. 

    Unfortunately for most, growing an email list is not as fun as posting posts on Twitter and Instagram. You don’t get the overload of Dopamine that you’ll usually get from social media. If anything, email can sometimes crush your confidence. 

    You send one email out and ten people unsubscribe. 

    You feel defeated like you are not good enough. You take this feedback as a heavy blow to your ego. 

    The feedback from emailing is not always as tasty as Likes and Comments on social media. 

    Soon you stop contacting your list completely and a once-thriving email list goes cold-stone dead.

    You have given up even before you start.

    Make writing these emails to your list easier. Have a special type of newsletter for just your subscribers or even repurpose your blogs or Twitter threads as emails. 

    James Clear has a newsletter he sends out every Thursday called 3-2-1, Tim Denning has Unfiltered, and Mark Manson has one called Mindfck Monday.

    Perhaps adopting this kind of style might be your mojo. 

    Remember, people who regularly read from you are more likely to buy from you when you do have something to sell. 

    Shamelessly call people to Action. CTA is the lifeblood of your content efforts

    On the internet, most people are a bunch of scrolling zombies. They are in a trance state, high AF on dopamine and completely lost. 

    You have to constantly tell people what to do. 

    Every piece of content should have a call-to-action. 

    I like to think of content as an Ad. A marketing campaign in and of itself. Here are two questions I ask with every content piece:

    1. So what?
    2. Now what?

    I may have written a great piece of content but so what? What does it do for the reader? How does it change their perspectives or make them think differently? 

    Second, if I am lucky and I can hold people’s attention with my content, now what? What do I want them to do? Where do I lead them next?

    When you know what you want people to do, tell them to do it. 

    Every time. 

    Do you want them to join your mailing list? Tell them.

    Do you want them to read another post? Point them to it. 

    Always know what you want people to do after they have consumed your content and tell them before they drown off back into scrolling zombie mode.

    Have a clear plan to convert followers into buyers

    Again and again, creators come to me at the last minute asking for help with making cents off the attention they have received online. 

    A Tiktoker I last spoke with was so frustrated because she had suddenly gone viral on Tiktok and now has 500,000+ followers without a plan on how to convert these followers into buyers. 

    To make it worse, she had skipped out on step one- knowing what to sell. 

    Now, not knowing right off the bat what you’ll offer as products or services is okay in the beginning. Most people including myself have come to find out over time what we really like to offer. 

    But this is not enough reason not to create anything at all. 

    A simple strategy could be starting out with a lead generation funnel that has a Trip-wire offer in the backend, or a 5-7 day email sequence ready to go. 

    Never make the mistake of setting up your lead generation funnel or opt-ins, without having pre-written emails all stuffed and waiting for your subscribers.

    Did something stick out for you while reading this? 

    Don’t be one of those who find new inspiration and do nothing with it. 

    Commit yourself to implement these ideas in your own process and slowly haul yourself out of content hell to content marketing that actually works.

    And when you are ready to monetize online, if selling digital products is your jam then here’s an extensive list of 32 Digital Products you can create that will make money this year. 

    Leave a comment to share how this helped inspire you today!

    CONTINUE READING

  • Marketing

    Webinars, Workshops, Masterclass – What is the Difference and Which is Best?

    Although the terms Webinar, Workshop and Materclasses have become seemingly interchangeable on the Internet, they are not quite the same things.

    In this quick 3mins guide, you will not only learn what the differences are, you’ll also be able to make a decision on which one is right for your business right now. 

    This way you can focus on what will work for you instead of trying to do all the things and getting overwhelmed and even more confused. 

    Now, chances are, you have come across one or all of these terms on the Internet before.

    Webinars, Workshops and Masterclasses are all used to describe Web based events or online trainings. 

    Ideally you only need to focus on only one of these. 

    However, it is possible to combine two or even all three in your business to create diverse and wholesome experiences for your audience.

    If you have not hosted a Live Webinar yourself, you have probably attended one. 

    And if you are a Creator, a Coach, or Business owner, at some point you will have to host a Live event to connect with your audience and potentially increase sales.  

    So how should you package your online training and what do you call it? 

    Should you tell your audience you are hosting a Webinar? 

    What if what you really want to do is host a paid Workshop so you can make some money quickly in your business?

    Let’s take a look at these three models so you can finally choose which one is right for you.

    What is the difference between Webinars, Workshops and Masterclasses?

    First, Webinars.

    What is A Webinar and How Does it Work??

    A Webinar in simple terms is an online event, Seminar or presentation that is streamed Live or pre-recorded. It is aimed specifically to sell a product or offer. The primary goal of a Webinar is to sell. 

    A Webinar is not a Workshop.

    It is a Sales machine. If the Webinar makes no sales, it has failed in its mission. 

    Internet Marketers and Business owners understand the power of Webinars for selling any type of product. This is why Webinars have become all the rave for selling shit online. 

    If you sell anything and can create a damn good presentation backed up by a fire sales-pitch, a Webinar can quickly become a powerful marketing tool for you. 

    Really great Webinars are great because the host is able to make a pitch feel like it is much needed education for the viewers. Rather than merely selling, great Webinars have the added benefit of making you feel like you now know more about the problem than before you entered the room.

    What Exactly is an Online Workshop?

    A Workshop on the other hand is not created for the purpose of merely selling.

    The main purpose of a Workshop is to help the attendee solve a problem immediately. 

    It is created in such a way that it helps the viewer get to work now. 

    Hence the term –Workshop. 

    With a Workshop, you pick a specific problem your ideal audience has and you promise to solve that one tiny problem for them.

    Or in the very least, arm them with the right tools and resources to help them solve that particular problem. 

    A Workshop is results driven and for this reason they are mostly paid for. 

    So what you have are students, who sign up to learn something from you, not just get sold to.

    This type of class is hands-on, meaning the students have real access to you and you are working with them to solve their problem hands-on.

    The main promise of a Workshop is –”This is the problem you currently have, let me show you exactly how to fix it now.”

    When done right, a Workshop will help you earn consistent income in your business.

    A Workshop can last anywhere from 90minutes to 5 hours and sometimes, the host can decide to split the Workshop across several days depending on how intensive the material is. 

    If you are the kind of person who genuinely loves to teach and help people get results, you should be hosting workshops and getting paid for your knowledge.

    You might want to Learn How to Create and Sell Workshops and start building your own workshop funnels for more Income in your Business.

    Masterclasses

    A Masterclass quite simply, is a Class presented by a proven expert in a specific core topic. It can be a Live or pre-recorded presentation in which the Host /Teacher focuses on giving the most comprehensive breakdown, analysis and information on one specific topic in their field of expertise.

    The core promise of a Masterclass is : “I am an expert in this field, I am the Master, and by the time you are done with this class you will know the most important things about this topic.”

    Now, it is not uncommon to see online coaches host Webinars and call them Masterclasses.

    Often times, they have created their Webinars in a way that it combines the benefits of teaching a topic plus selling their products. 

    Also, the term Webinars seems overused today and marked with the dreadful stain of ‘sleazy marketing’. So it is not hard to see why some coaches would prefect to call their Webinar a Masterclass, to avoid looking like they are purely marketing. 

    A Masterclass does not have to be held Live and can last anywhere from 25mins to 2 Hours depending on the scope of the material.

    They can be Paid or Free.

    Webinars, Workshops or Masterclasses? Which is right for you?

    Now that you know the major differences between Webinars, Workshops and Masterclasses, what online training model is the best fit for your business and what you are currently doing?

    The easiest way to choose is to ask yourself: What is my true intention here?

    What business goal am I trying to achieve by choosing a specific type of training to offer. 

    With your business goal at the center of the decision making process, here’s how I’ll advice you to look at this.

    IF YOU WANT TO:

    Generate Leads, increase Visibility and make More sales in your Business

    Webinars are the way to go. Oftentimes, this will be a Free-to-attend Webinar and for this reason alone, you will be able to capture the attention of the right person who is perfect fit for your business or service. You can get new Leads into your marketing funnel quickly by hosting free webinars so without a doubt, it is a right fit for most people.

    IF YOU WANT TO:

    Serve your Audience with Value and Help the solve a specific problem quickly, plus potentially bring in quick Income for yourself:

    Workshops are the way to go. Because a Workshop is aimed at giving people something they can work with immediately, you can serve your audience at scale with workshops. 

    What makes Workshops so attractive is the fact that people need people. More and more now, more people are needing accountability and hand-holding to reach their goals. If you have ideas and experience in a specific field and can show people how to do what you do, Workshops will be perfect for you. 

    The best part is your students pay to access this class. You not only make money guaranteed, you are also getting the best quality leads for your business. 

    What’s even better is, once the online Workshop is done, it can then become a profitable digital product that can be accessed anytime and sold again and again, until the information becomes obsolete.

    IF YOU WANT TO:

    Stamp your place as Expert in your field, Cover a specific topic better than anyone else and create a whole resource for your audience:

    Masterclasses are the way to go.

    While a Masterclass might sound almost like a Workshop, the main difference is the students do not necessarily have interractive access to the Expert or Coach.

    Also, they may get a lot of information on the topic but may not get the accountability required to push themselves to the next step so they can get actual results.

    This is why Masterclasses also work like Webinars for selling because often times, the Expert will invite you to get that priced access to them in the next level up. 

    Just like paid online Workshops, Masterclasses can also be paid for and if they are free, then they are usually condensed versions of the main thing and potential sales tool, just like a Webinar.

    It is important to understand that the presentation styles of each of these types of online trainings are completely different. As a host, you must know how to show up in a Masterclass and how that is different when you show up for a Webinar that is intended to sell products.

    While a Workshop will showcase your expertise and teaching style, a Webinar will test your ability to make people feel like they have received so much information from you but not really get the meat of the matter.

    If you need a way to earn some income now by teaching what you know and potentially automate the process so you can continue to earn passive income for your online trainings, then you might want to consider hosting paid Workshops. 

    Would you like to learn how to create, sell and automate your very own profitable Workshops for more passive income in your business? 

    This intensive 90 Minutes class has everything you need.

    Remember, you do not need to sell your Workshop one-time.

    The power of Online Workshops once backed by a powerful sales funnel, is you now have a digital product and a system in place to earn money online while you sleep. 

    Sign up for THE WINNING WORKSHOP Class and learn how to create simple workshop funnels to earn more passive income in your business.

    Which of these models have you considered creating and which do you prefer?

    Leave your thoughts in the comments below to help others as well.

    CONTINUE READING

  • DIGITAL PRODUCTS & SALES STRATEGY, Marketing

    How Much Should You Sell Your Online Course?

    One of the most common questions I get asked is the question of price.


    How much should I price my coaching?

    How much should I price my online course or eBook?

    So many people are daunted by having to set a price on their intellectual property.

    I understand, cause I have been there.
    It can be very frustrating especially in the beginning, but the more products you sell and the more you create over time, you’ll finally get a feel for your own value as a creator and you will begin to get a hang of pricing.

    But to begin, I offer you a few simple strategies to setting your price that will get you off to a great start!

    Listen to this episode now for my best tiny tips on pricing your digital products and offers.

    Subscribe and tune in now from fresh episodes every single week!

    LISTEN ON:

    APPLE | SPOTIFY

    What digital product are you currently offering?

    SIGN UP for a Free Kobocourse account now on http://kobocourse.com to sell all of your digital products, eBooks, Courses, Coaching and Membership sites!

    Kobocourse is the easiest and most robust course hosting platform for creators and coaches from  Africa. Get started now – http://kobocourse.com

    CONTINUE READING