selling on instagram

  • How to Write Instagram Captions to Drive engagement and Sell

    The Best Instagram Captions

    Are you using your Instagram captions effectively to boost engagement and sales?

    Many people do not understand the power of the Instagram caption. 

    The way I see it, you use your captions to ‘capture’ and retain your audience’s attention. 

    There is a grand misconception that people in the 2020 world are no longer reading and do not care for the written word. While this is true to some extent, we cannot completely generalize on that fact and say ‘Everybody’ is not reading. 

    This of course will be a lie. People are reading. You are reading this now are you not?

    So when you think about it, people do want to read – they are not just allowing themselves the time to do so no matter how bad they want to. But what if you could capture their attention with your words? Wouldn’t you want to write and lead them through the actions they need to take to help your business on Instagram.


    The Power of Instagram Captions

    The power of captions begins in the very first two lines. Because this is the first thing anyone sees. If you miss the opportunity to grab your audience’s attention in the very first two lines, you might as well forget about trying to get them to read it. 

    The best instagram captions do well from the very beginning.

    The mistake a lot of people make with Selling with captions, (and I have made this mistake many times myself ), is to go straight for the sale. “Buy this now, available in store. Click link in bio.”  etc

    You must understand that not everyone viewing your instagram is well acquainted with your brand and what you offer, so why should they go straight to buy?


    How to Write the Best Instagram captions to boost Engagement and Sales

    Here are 4 things to keep in mind when writing your captions. These tactics will help you Sell with your Captions without Trying too hard to sell.

    1. Not everyone is going to click the link in bio – 

    The link in your bio is important. Use it the best way you know for your brand. But also keep in mind that not everyone cares to click. The mind-state of the average Instagram user is to go from post to post, swiping and swiping. 

    If you are serious about making the sale, do not throw it away by only asking them to click the link in bio. 

    Instead, also ask for a comment response. Or a DM. Keep your audience connecting with you deeper. So you could say – “If you want a copy of this, type “I’M IN” in comments below and I’ll send it to your DM

    This way you not only get them to engage with your content, which will boost your post, you also keep them as a potential customer by starting off a conversation.

    Also Read :  The Secret to Selling on Instagram (DO THIS BEFORE YOU SELL)


    2.  Make your captions read like a Story

    If you make a post intending the sell, you want to carry the reader along on a journey that tells them more about you, your brand, the product in question etc. But keep in mind, this caption is not a copy to promote the product. It is to emphasize how the product or service will help your audience without mentioning the product/service.

    The best way to write your captions on Instagram is to make sure your words flow like a story, in form, and sounds like music to the ears. You want to take advantage of storytelling in your captions because this is what gets someone reading.

    If your captions read like a story you will be able to capture the attention of your reader, till they get to the last two lines which is your Call-to-action


    3.  Have a Proper Caption structure

    If you write all your words muddled together without proper spacing, no paragraphs, no line breaks, you make it really difficult for anyone to read.

     It appears like a whole bunch of text without form. 

    The right caption structure will incorporate all these relatively seamlessly. 

    Make sure to break your text apart in sections, with line breaks in between every important new point. Don’t write too many long sentences or paragraphs. 

    Mix long sentences with shorter ones and switch again. When your audience looks at your caption it appears easy on the eye and will tempt them to read through.



    4. Use your first two lines of the caption Powerfully

    Like I said before, if you miss to capture your audience in the very first two lines you lose them completely. How can you do this in a way that they have no option but to read through? 

    Understand that the human mind likes to be challenged? And on Instagram, people are not challenged enough. The best way I have found is to ask a question.  ???

    Ask a question that directly relates to what your audience needs. What is important to them?  How do you help them? Why are they following you?

    For example, if you sell Lace Wigs and Hairs, you could say – “Do you wash your wigs? And how do you do it? I have found that the best way to care for your weeks is by….”  and then you lead them through a scenario and a story, make it personal but also make it about your audience.

    best instagram captions


    What to do now

    Begin practicing right now with your captions. You must get your audience become acquainted with reading from you. The more you use captions the more they expect it from you. And if you follow the tactics shared, you will do fantastic with captions.


    As you can see, all of the tactics shared with you require you to have an audience. Your audience is the bread and butter of your business on Instagram. Focus all of your energy on growing your audience. This is the vital part of your instagram business.

    If you enjoyed this post, share your thoughts in comments and ask me questions! I’ll be chatting with you all.



    Ready to take your Brand and Business to the next level? Speak with me on the Phone and get one-on-one Coaching. I will help you craft a personal strategy for your brand, your content creation and your Instagram plan. Ready? Book a Call with me

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