Marketing

  • How to Sell and Make Money on Instagram Without a Website

    This blog is dedicated to helping Creators like you monetize your knowledge with digital products. But most creators who use Instagram do not maximize its potential.

    Instagram has 500 Million users daily.

    Including your clients and all the people who need your services and your digital products.

    But most people don’t know how to sell on Instagram.

    If you use it correctly, Instagram can continue to drive quality leads and clients to your business every day.

    In this article, I’ll share some of the little unknown ways to drive quality leads and turn followers into buyers on Instagram.

    But before we dive in, here are a few common questions I get all the time on How to Make Money on Instagram.

    How to Sell on Instagram without a Website

    How Many Followers Do You Need to Make Money on Instagram?

    Don’t underestimate the power of Instagram for making money.

    You only need enough people engaging with your content to push your posts into the Instagram feeds. Instagram does not judge the quality of your content based on how many followers you have but on the ratio of your engagement.

    This is why it doesn’t matter if you have 500 or 5000 followers, if you post great, shareable content, you have the potential to make money using the methods outlined in this post.

    It will help you a lot if you have more followers of course, but don’t wait until you have 5000 followers on Instagram before you start monetizing.

    What is the Easiest Way to Sell on Instagram

    I have been selling on Instagram consistently for 3 years now and I have made more money by selling in the DMs than any other way.

    The easiest way to sell on Instagram is through your DMs, but so many people do not utilize this powerful feature enough.

    Because Instagram wants to keep people on the platform, it is important that you sell to people where they already are.

    So how do you sell in Instagram DMs?

    First, we must ensure we are getting enough people to send us DMs.

    You want to spend time chatting with only the best potential clients and not just everyone.

    Your content in Stories, on your Feed, and on your Livestream should be targeted to send people into your DMs.

    And then from your DMs, you can chat them into the sale directly or on a phone call.

    Why Am I Not Getting Clients on Instagram?

    If you have been posting content consistently on Instagram for a while now but still not getting clients, it may be because your strategy is broken.

    Many creators simply post ‘good’ content and hope that because their content is good, they should be getting clients. This couldn’t be further from the truth.

    You must understand that Instagram is a social platform before it is a platform you can leverage for business.

    Yes, you can monetize on Instagram and quickly get clients on Instagram, but you must have a plan to turn followers into buyers on Instagram.

    You will learn very simple-to-follow tricks in this article and I cannot wait for you to jump in.

    Here Are 7 Smart Ways to Sell on Instagram Without Selling Your Soul

    First, when it comes to getting clients on Social media, you want to automate your entire sales process with a Funnel.

    What you want is a freedom-based business, not a business that sucks up your soul. 

    You also want the process of getting clients to not involve you at all. This way, as your content gets traction, you can turn followers into clients on autopilot.

    This is where your automated Lead-gen funnel comes in place.

    All these tips are assuming you already have a lead-gen funnel in place. So all you do is focus on Content.

    Everything you are doing on Instagram to try to get clients is to fill up your funnel with leads.

    On Instagram here are 7 smart and easy ways to get people into your funnel.

    Instagram Story polls

    One of the most strategic ways to get clients on Instagram is through your stories.

    People are more likely to respond to story polls and respond to stories than they are to click the link in your Stories. 

    Instagram has done an excellent job of ensuring people log on to Instagram and never want to leave.

    So no, even though Instagram has a fancy Links sticker, people will not click your link in stories.

    Do this instead:

    • Using the Polls / Question Sticker, Ask 2-5 questions that qualify a prospect. Make sure to ask simple questions.
    • Message everyone who answers Yes.

    There is no friction here as people are more likely to answer questions. Plus, you are able to get qualified leads from this knowing that people are usually sincere with their answers.

    Instagram Story Replies

    People are more likely to reply to your story (it’s easy) than to click your link to leave Instagram.

    Use story replies to share your High-value lead magnet

    Automate story replies and keywords with Manychat so you don’t have to do this yourself.

    • E.g Do you want access to my ‘high-value lead magnet name’ – Type FREEBIE and I’ll send it to you

    You will be shocked at how many replies you get.

    But the key here is to ensure you are not responding to everyone who sends you the Keyword.

    Make sure to automate your DMs with a tool like Manychat.

    Your DM bot will then respond to everyone and give them the link. Let your Funnel do the rest.

    Sponsored/Guest post

    You can leverage the audiences of similar accounts in your niche. But you must have a clear, working strategy if you go this route. The best way to get leads from a sponsored or guest post is to offer something valuable to the new audience. 

    Post a piece of content on another person’s account. Then make an invitation to DM you a Keyword for your high-value free offer. 

    • E.g – DM me Keyword “MAGNET” and I’ll send you my Magnetic Attraction Guide. 

    This way you have a special keyword for your guest posts and you have clear data on how it converts.

    Comments in post

    First, ensure your content is high quality and targeted to your ideal client.

    Then In the first 5 lines of your caption, ask people to leave a comment with a Keyword to receive your lead magnet.

    People are likelier to drop a comment than to click the link in your bio. Your DM automation will do the rest.

    DM Keyword

    This is one of my favorite ways to get clients on Instagram. like the previous point, instead of asking people to leave a comment, ask them to DM you.

    Making people take that extra step to go into your DM to message you is a qualifier in itself.

    You are waking them up from their

    Link in bio

    Believe it or not, people do not like to leave Instagram.

    Asking people to click the link in your bio is a great way to lose 50% of all your potential leads and clients. No matter how much someone needs your solution, they still won’t click the link.

    Instagram puts people in a zombified state that creates friction and resistance. 

    People just want to keep on scrolling.

    Even when you ask people to click the link in your bio to get something for free, there is still resistance. 

    Notice how highly targeted the link is in relation to the call-to-action

    While you still want to leverage the power of the link in your bio, you want to ensure that the link will convert. 

    • Make the link in your bio a lead-gen funnel. 
    • Have fewer links in your bio
    • Customize the link for readability
    • Use your own domain instead of Linktree 
    • Always make a Call to action to the link in the bio

    Instagram LIVE + Keyword

    Instagram Livestreams is one of the most underutilized channels for conversion.

    If you are serious about getting clients and sales on Instagram, add Livestreams to your strategy.

    Again, you must be ready for your conversion process. The best call-to-action on a Livestream depending on your strategy is:

    • Click the link in the bio (Make sure there is a deadline for this offer, or it expires after the Livestream else they won’t take action)
    • DM me “Keyword” ( Make sure there is a limit on the offer)

    Your landing pages and funnels must be ready to receive the traffic you are sending from Instagram.

    This is the key to making any of this work.

    This way you can focus on your content process and let your funnel do the rest.

    If you want to learn how to set up your own lead gen funnel in a day, watch the Sales Funnel Workshop 

    ___________________________________________________________________

    When you are ready, Here are other ways I can help you grow your business

    Work with me one-on-one to Build out your Sales Funnels – Click Here

    Learn How to Build Your Lead Generation Funnel in a Day – Watch Masterclass

    Monetize Your Knowledge and Go from $0 to $1000 in 30 Days or Less – Click Here

    CONTINUE READING

  • Email Marketing for Beginners -Plus Best Practices

    Step by Step tutorial on How I Audit and Optimize my Email List on Flodesk

    Email marketing is an effective way to reach customers and prospects.

    It allows you to send messages directly to people who have opted in to receive emails from you.

    Opt-in means a user has given you their email address and permission to send them emails.

    Unfortunately for most creators, email marketing is the last thing on their minds. They want followers and Likes and Comments on Instagram. They usually do not think big picture.

    If you are serious about growing an online business that grows with you and pays you long into the future, then you cannot afford to do without email marketing.

    WATCH VIDEO – How to Optimize Your Email List for Conversions

    Email Marketing and Lead Generation

    Why Is Email Marketing Important?

    There are so many reasons why you need to start email marketing for your business. Here are a few very good reasons why email marketing is important for any online business.

    Generate more Leads for Your Business

    Email marketing has been proven to be one of the most effective ways to communicate with customers and prospects. Studies show that email marketing generates more leads than other forms of advertising.

    You can see it clearly in your own personal life, with how you consume information online.

    I bet you are more likely to sit through an interesting email, but on social media, you are swiping fast and forgetting the content as soon as you scroll.

    Own Your Contacts Online

    Think about this, every app, social media, or software you use online requires you to have an email address. It’s safe to say if people are on social media, they all have email addresses.

    It is the one contact detail we all need in this digital world. 

    So while you may have a lot of followers online, if you do not have their emails, you are growing your online business backward.

    The first thing I think about with every new brand or idea I have for an online business is email.

    WATCH CLASS: The Lead-Generation and Tripwire Funnel to Generate Leads on Autopilot

    Connect Directly with Prospects and Followers without Distractions

    Emails are a more engaging and immersive way to connect with your audience. Unlike social media where there is always another piece of content to distract the user, emails lock you in.

    This is why people are more likely to buy a product or service via email than through social media.

    I have been using email marketing for as long as I have had an online business.

    But to be successful with email marketing you have to know how to write emails that people want to open, read and take action from.

    Email Marketing Best Practices

    Fail-proof your email marketing efforts by ensuring you are following best practices to keep your list healthy. So many people begin email marketing for business and never optimize their efforts. 

    One of the most crucial parts of keeping your email list healthy is deleting subscribers who are unengaged. This sounds counterintuitive after all we are trying to grow a huge email list right?

    Wrong.

    We are trying to grow a healthy, engaged list. 

    But wait, before you jump in and begin deleting subscribers, watch this quick tutorial below to teach you how to clean your list on Flodesk.

    Step by Step tutorial on How I Audit and Optimize my Email List on Flodesk

    The Basics of Email Marketing 

    Email marketing is an excellent way to stay connected with your customers and prospects. It allows you to send messages directly to people who have opted in to receive them. This means that you can reach out to your customers at any time and remind them about your products and services.

    Which platform is best for Email marketing?

    There are two main email marketing platforms I recommend to creators. For ease, simplicity, and functionality, I use Convertkit and Flodesk.

    For most creators, Convertkit may be a little too expensive especially as you begin to grow your list more and more. 

    If you are tight on a budget, then Flodesk is the best choice because it is one of the cheapest email marketing platforms. 

    Flodesk gives you unlimited emails and unlimited subscribers for a single one-time fee of only $38. If you use an affiliate link, you’ll be lucky to steal Flodesk for 50% off your first year.

    That means no matter how many subscribers you have or how many emails you send, you only pay a single fee of $19 monthly.

    Compared to Convertkit, that is a big steal and a huge deal. 

    However, I do prefer the automation and segmentation capability of Convertkit. It is more advanced than Flodesk, and as a Sales Funnel Strategist, I have to work with the best no matter the price. 

    To grab an affiliate deal on Flodesk and save yourself some coins, use this snappy link for $$ off.

    That said, when choosing the best email marketing platform for your business, there are so many things you must consider.

    Your Budget

    Can you afford the billing month to month for your email marketing provider? Ideally, your online business should be making money as long as you are doing email marketing the right way.

    Make a clear budget and plan and choose a platform you can sustain for the long term.

    Most creators use Flodesk because you can get unlimited emails and unlimited subscribers for only $19 monthly

    The Size of Your List

    How large of a list are you hoping to have? For most people, the more subscribers the better right? Unfortunately, most email marketing platforms will charge you more for more subscribers as you grow. 

    If you don’t want that, you’ll like the peace of mind from knowing you only pay a single monthly fee.

    I suggest checking out Flodesk and signing up for 50% off

    How Tech-savvy You Are

    If you are not big on tech and you want a simpler way to grow your email list, you want to choose a platform that is easy to use. Convertkit and Flodesk and very easy to learn and use. 

    If you are a complete beginner and would love to learn how to start your email marketing from scratch using Convertkit, this complete beginner’s course will prove valuable. 

    Flodesk is the winner here as it is generally much simpler to use than Convertkit.

    So if you want even more ease, then you must consider trying Flodesk.

    Types of Emails in Email Marketing for Business

    There are three main types of emails: transactional, promotional, and informational. 

    Transactional emails are those that help you complete a transaction such as purchasing something online or signing up for a service. 

    Promotional emails are used to promote a product or service. Informational emails provide general news and updates.

    Informational emails do a good job of teaching, engaging, and enlightening your subscribers. This could be in form of tips, helpful guides, and resources.

    All three types combined in your email marketing strategy will help you connect with your subscribers on a deeper level.

    Building an Email List From Scratch

    Building an email list is so easy I wonder why many people never start. If you are already creating content daily online, you should be building your list daily.

    To build an effective email list, start by asking people to sign up for your newsletter or a free lead magnet. This will give you a chance to introduce yourself and tell them more about your business.

    Once you have their contact information, you can send out regular newsletters with helpful tips and tricks.

    Here are Some of the Best Ways to Start Growing your Email list

    Depending on the nature of your business, you’ll want a list-building strategy that acquires only the best leads for you. This can be:

    Free Trial of Your Product /Service

    Ask people to sign up for a free trial. This is great for businesses that offer a product or software or service. People will exchange their email addresses to try your product. But you will have their contact to continue to sell to them even after their trial is over.

    Send a Weekly Newsletter

    A wonderful resource for your brand and business is weekly newsletters. Newsletters can be a round-up of your best ideas, tips, and resources for your subscribers, etc.

    If you cannot maintain a newsletter every week, perhaps you could try a bi-weekly newsletter. 

    Newsletters are usually deeper, richer content and it works because you’ll be able to move your audience with deeper content.

    Giveaway a Lead Magnet / Free Resource

    One of the most popular ways of growing your email list is to craft a high-converting lead magnet or free resource. This is a powerful strategy as you will be able to attract your ideal target audience and buyers. You want to ensure you are creating the right lead magnet that is optimized to convert.

    Host Free classes and Webinars

    As a coach and course creator, this is probably my best way to grow a highly targeted email list.

    The people who sign up for your free classes and webinars are usually also the most qualified for your offers. They are the ones who are more likely to buy from you eventually.

    You must be careful to create classes or webinars that are very related to your offers so the transition to the sale becomes seamless. 

    Offer a Coupon / Discount 

    This is a perfect way to grow your email list especially if you are a product-based business.

    You can offer an incentive with a coupon/discount for items in your store. But you must make sure people have to sign up to get it.

    For example: “Claim 40% Off your First order”

    This will help drive sales, and at the same time grow that email list.

    That’s it for now! I hope this guide helps you start your own Email Marketing efforts the right way!

    _____________________________________________________________

    When you are ready, Here are other ways I can help you grow your business

    Work with me one-on-one to Build out your Sales Funnels – Click Here

    Learn How to Build Your Lead Generation Funnel in a Day – Watch Masterclass

    Monetize Your Knowledge and Go from $0 to $1000 in 30 Days or Less – Click Here

    CONTINUE READING

  • The Ultimate Lead Generation Strategy for Social Media

    What is Lead Generation

    Lead Generation is the process of attracting qualified, potential buyers and clients and nurturing them to become prospects for your business.

    On social media, lead generation can be fully automated and this is what I want to share with you in this guide.

    Most people understand fundamentally that they can convert followers into leads by offering some sort of lead magnet. But that’s where it usually ends.

    They do not go further to continue to nurture these leads or even convert them to buyers.

    This is why implementing a simple lead generation funnel to do the work for you is key.

    How Can You Generate Leads without Ads

    If you have the money to burn, paid advertising could prove profitable for generating leads for your business. Most people, however, do not have a budget for advertising.

    If you are already creating consistent content online, all you need to do is have one working Lead-generation funnel in place. Your content is your investment. But you must always be sending the traffic from your content to your funnel.

    This means every time you post on social media, you make a call to action to have people follow through on your funnel.

    This could be as simple as pointing people to your deeper content such as a blog, YouTube video, or podcast. Then your deeper content will have links or further calls to action directing people to your landing page.

    Even better, you can simply point people to your lead magnet straight from social media and they get added to your funnel.

    Why a Lead Generation Funnel is Important

    A lead generation funnel is a simple automated process for capturing, nurturing, and converting leads into prospects and buyers. You simply create the funnel, set it, and forget it.

    With a funnel in place to do the heavy lifting, all you focus on every day is driving traffic to your funnel. This is a crucial part of your lead generation process because you do not want to do things manually if they can be automated.

    The funnel will interact with your audience from the point of awareness until the purchase.

    Each point of the funnel is crucial but only a small part will require your involvement.

    But every funnel is different from business to business and would depend completely on your offer, your audience, and oftentimes, your price point.

    So the first step is to understand your own unique process for acquiring customers.

    You must create a custom Funnel strategy for your business that is optimized for you.

    How a Lead Generation Funnel Works to Grow Your Business

    Let’s say for example you are a business coach who offers coaching services with a $2000 price point. At $2000 you are possibly going to need to speak with prospects on a call.

    Your process could look like this:

    • Post free content on social media
    • Make a call to action to download a lead magnet. Your lead magnet could be a downloadable guide, a video sales letter, a masterclass
    • Followers take you up on your lead magnet offer and give your their email address
    • Your funnel is immediately activated and the nurture emails begin to send automatically
    • The Lead is directed to book a call with you
    • Once booked, you get on a call at the appointed date
    • The emails in the nurture sequence continue to go out on autopilot.

    All you are doing in this entire process is creating content online and getting on the calls.

    Everything else is automated thanks to your Lead generation funnel.

    How much does Lead Generation cost?

    Lead generation can be free, or it can cost a lot if you have the money to invest in hiring a Lead Generation specialist. Be prepared to invest anywhere from $3000 to $20,000 or more to hire a lead generation specialist.

    Think of it this way, if someone can build you a system for generating quality leads in your business day in, day out, this is a worthy investment.

    Oftentimes, a lead generation specialist will access your business, build out a custom lead generation strategy, and plan and build a lead generation for your business. Once done, all you have to do is follow your process for acquiring as much traffic as you can.

    If your traffic plan is organic traffic through content on social media, then you must have a clear content strategy in place.

    This can be as simple as committing yourself to post content consistently on social media. Once set up, your lead generation funnel will continue to nurture leads for your business on autopilot.

    ___________________________________________________________________

    When you are ready, Here are other ways I can help you grow your business

    Work with me one-on-one to Build out your Sales Funnels – Click Here

    Learn How to Build Your Lead Generation Funnel in a Day – Watch Masterclass

    Monetize Your Knowledge and Go from $0 to $1000 in 30 Days or Less – Click Here

    CONTINUE READING

  • 9 Essential Tools in My Online Business

    When I started my online business, I was simply a content creator trying to grow on Instagram fast.

    My entire plan was predicated on the fact that if I had a niche audience, I could potentially earn money online by monetizing with digital products.

    But as soon as I began to charge people for my knowledge and services, I was in business. Being in business means you have to have the right tools to grow your online business.

    The beautiful part of running an online business is that it costs way less to run your business than what you actually earn.

    If you have set up your business correctly and you are working with the right strategy, paying for your tools and software will be no hassle.

    My online business saved me when I was broke and depressed. Today, it costs me less than $100 per month to run it.

    Here are 7 tools that help me make money online right now

    1. My All-in-one Must-Have Business Tool – Kobocourse

    Kobocourse.com Best course hosting platform for Africans

    I use Kobocourse for selling everything in my business: eBooks, Classes, Courses, Coaching, Tickets, and even my Membership sites. This is my all-in-one platform and my business will not exist without this tool.

    As an African creator, it was important for me to have a course hosting platform that enabled me to earn easily online.

    Kobocourse makes secure payments easy and helps me manage my students, files, videos, and content all in one easy-to-use platform. Start with a Free account on Kobocourse

    Price – $20/ N10,000 / month

    2. For Unlimited Email Marketing to Unlimited Subscribers – Flodesk

    Email marketing is one of the most important parts of my online business. I have tried Mailchimp, and Convertkit and ended up moving to Flodesk because of their unlimited subscriber offer.

    With Flodesk, you only need a one-time subscription monthly that does not increase in price as you grow your list.

    For many beginners just starting with email marketing, the price is always the drawback.

    But Flodesk gives you unlimited emails and unlimited subscribers for only $19 when you sign up with an affiliate link.

    Email sending and Funnel integration on Flodesk are smooth and easy.

    If you already have Kobocourse and do not want to invest in another email marketing software just yet, Kobocourse makes it easy for you to send emails to your students and subscribers directly from your dashboard.

    Price – $19/month (when you use an Affiliate link)

    Recommended Video Tutorial – How to Optimize Your Email List for Conversion on Flodesk

    3. Scheduling Tweets + Instagram + LinkedIn Posts – Hypefury

    As a Writer, I decided to take Twitter seriously and the results have been phenomenal. Handling so many different social media accounts can be tasking, especially on the mind.

    This is where automation and scheduling tools really shine.

    Hypefury has completely changed the game for me, especially as a Twitter creator.

    Not only are you able to schedule your tweets in advance, but you also get access to high-level AI tools with ideas, topics, and templates to make your content creation easy.

    The best part is I can schedule all of my Tweets, Instagram, and LinkedIn all inside one easy-to-use dashboard. For a tiny monthly fee, I cannot recommend this enough.

    Start with a Free account on Hypefury.

    Price – $19 /month

    4. SEO and Blog Content Research – Ubersuggest

    This is probably one of my favorite tools as a blogger. Ubersuggest is one of the simplest tools for keyword research and SEO for blogs.

    If you intend to take blogging for business seriously, you cannot skip the most important part -which is learning how to write blogs for Search.

    Millions of people search on Google every single hour. Ubersuggest makes it easy to research and analyze keywords, plan my blog content, and optimize my blogs overall. I cannot recommend it enough.

    Start using Ubersuggest for Free, and definitely upgrade to a Pro account to unlock even more features and capabilities.

    Price – $12 /month

    5. Keyword Research and Youtube Optimization – Tubebuddy

    Most people do not realize that Youtube is the second largest search engine in the world. If you want to become successful on Youtube, you must begin to think of the platform as a ‘Search Engine‘.

    As a Youtuber, I am very glad to continue to pay for a Pro account on Tubebuddy. It makes all of my Youtube keyword research and content planning easy.

    TubeBuddy is a FREE browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. With Tubebuddy, you will generate the right topics, titles, and keywords for your Youtube channel, every time.

    You can start with a free account on Tubebuddy and simply install the extension to your Chrome browser.

    Price – $9 /month

    6. Hosting my Website and Blogs – WordPress + Elementor

    I always wanted to have a blog and home base for my online business.

    When I started, I started with the intention to have blogs. As a writer, this was a no-brainer. With WordPress, I am able to build out my own website, blogs, and sales funnels all in place.

    I use a strategic combination of Kobocourse + my WordPress sites to power my funnels.

    Although you can use Kobocourse completely on its own without needing WordPress, I found I wanted a separation.

    I am able to build sales funnels and sales pages easily using WordPress and this is what powers my entire site.

    Price – $30/ year hosting on Namecheap

    7. For Meetings, Live Classes, and Training – Zoom

    I am in the business of selling my knowledge online and monetizing with digital products. Zoom is absolutely my favorite tool for hosting my Coaching meetings, Masterclasses, and Live courses. I have been using Zoom since I started my business and I wouldn’t have it any other way.

    I also love that I can record all my meetings inside of Zoom, and download the videos later to be sold as Classes or courses on Kobocourse.com

    Price – $15/ month

    8. For DM Chat Automation and DM Funnels – ManyChat

    Right now, my Instagram communications and lead generation are almost fully automated thanks to Manychat. I still enjoy chatting and directing with my audience but when it comes to lead generation and sales, Manychat makes connections easy.

    You can also use ManyChat to automate your WhatsApp, Facebook, Telegram, and Emails.

    I currently only use it for my Instagram automation but will be activating Telegram soon!

    Price – $25/ month

    9. For Getting and Sharing Ideas – Medium

    As a writer, Medium has become a big hub of ideas for me. I love spending several minutes every day consuming content from incredible writers on Medium. This is also a separate place for me to document my ideas as well.

    Right now, reading and posting on Medium is the benefit I get from being a paid subscriber. I do envision I can earn money on medium as a Writer over there but it is not my priority at the moment. For now, let’s just say this is a wonderful business tool for me to build my idea bank.

    Price: $5 /month

    And, that’s a wrap!

    If you are just getting started with your online business and monetizing your knowledge, I hope this shows you that you don’t need a lot to make it work. As a beginner content creator looking to monetize easily, the most important tool for you would be a hosting tool that helps you sell your knowledge with ease.

    Start selling your knowledge the easy way today on Kobocourse.com

    ___________________________________________________________________

    Here are other ways I can help you get started on your journey the smart, easy way!

    Get the Best, Profitable Idea for Your Digital Products – Click Here

    Start Making Money easily by Creating and Selling Your Own eBooks – Click Here

    Learn How to Grow and Monetize Your Instagram the Right Way – Click Here

    CONTINUE READING

  • How to Monetize Your Knowledge – A Complete Beginner’s Guide

    If you are wondering whether you can sell your knowledge, the short answer is yes you can. Thanks to the Internet, it has become increasingly easy for anyone to monetize their skills. In this comprehensive guide, I will walk you through:

    • The most common questions people ask about Monetizing their knowledge
    • How to package your knowledge into a profitable digital product
    • How to sell your expertise
    • The step-by-step process of monetization
    • Plus mistakes you must avoid when you want to monetize your know

    and so much more.

    Let’s jump in.

    Can knowledge be sold?

    Yes, your knowledge can be sold, and very easily too if you do it right. Every day, people are online asking questions and needing help in just about any area of life.

    It doesn’t matter what knowledge you have right now, there is someone somewhere in the world looking for you. The question is what are you doing to ensure when people search for you they find you?

    Your knowledge can be sold in many different formats online. 

    You can package your knowledge into eBooks, digital courses, classes, workshops, coaching, group coaching, webinars, audio presentation, and even in-person classes. 

    If people are asking for your help with something specific, it may be because they are convinced you to have the knowledge and expertise.

    This is the sign you need to start asking people to pay you for your knowledge.

    This is why more and more people are beginning to monetize their knowledge.

    What does it mean to monetize a skill?

    To monetize a skill means to charge money for that skill and get paid for it.

    No matter what skills you have right now, if someone needs your help and you can help them, then you can monetize that skill.

    For example, if you know how to manage and grow a social media account, that is a skill you can charge for. 

    A skill is essentially anything you have mastered for yourself that can bring value and utility to others.

    You have to understand what people are asking for and position yourself to provide the value they need. Skills can be obvious like selling, marketing, singing, baking, etc. Or they can be a little less obvious like communication, empathy, listening, and intuitive guidance.

    Oftentimes a skill is something you have taught yourself through self-imposed practice, repetition, and experience. 

    So do not underestimate the power of what you have learned and the value in what you know right now. You can easily monetize your skills online by asking people to pay you for them.

    How do I sell my expertise?

    If you are ready to sell your expertise, you are embarking on one of the most lucrative forms of business online today. 

    First, you have to consider how you enjoy sharing your expertise.

    Do you love to teach? Speak? Write? To sell your expertise you’ll need to package it into an offer or product that people can easily pay for. 

    If you love to write, you can sell your expertise in eBook formats. If you love to teach, you can easily create a profitable digital course that people can access anytime. 

    If you are someone who loves to speak, you can create audio classes that people can have access to. 

    Selling your expertise online is easier when you have an engaged audience listening to you.

    This is why social media platforms are so powerful for business. On social media, you are able to attract a group of people who are interested in what you teach.

    Imagine having an Instagram page with 5000 engaged followers.

    If you create an ebook to monetize your knowledge and price it at $10, all you need is 100 people to buy it to earn $1000 online. 

    Or let’s say you decide to sell your expertise in the form of a digital course.

    A digital course is usually priced higher than eBooks and you could easily charge anywhere from $50 – $2000 for a digital course.

    If you package your expertise into a digital course priced at $500 and 20 people buy your course, you will earn $10,000 in course sales. 

    Of course, these are just estimated projections but you can easily see what’s possible. 

    If you want to monetize your knowledge online, read this.

    This will be a simple process for most people.

    What is the process to monetize your knowledge? 

    The process to monetize your knowledge is simple, but you have to be willing to do the work to make it work. To monetize your knowledge means getting people to pay you for what you know.

    And if you want people to pay for your knowledge, you have to know how to sell. 

    This means you need people you can sell to if you want to monetize your knowledge. Selling is easier when you are selling to people who already know you, listen to you, like you and trust what you are saying. 

    Once that is in place, you can then begin to make offers to your audience and ask them to pay you.

    Let’s go through the most important steps to monetize your knowledge online. 

    Grow an online audience

    If you want to monetize your knowledge online, you need an audience you can sell to.

    Having your own audience means that you have the opportunity to earn money for a long time to come. 

    Pick a Platform you prefer.

    The platform of choice will definitely depend on how you like to create content online.

    If you enjoy being on video, you may want to consider starting a Youtube channel. If you enjoy writing, you may want to start a blog or write on platforms like Twitter and Instagram. 

    I recommend starting an Instagram page because it can be generally easier to grow on Instagram. But don’t focus on the money in the beginning. 

    Instead, focus on creating consistent content on your platform of choice. If you choose Instagram, you can grow your first 5000 followers fast in the first three months. 

    It will take longer to grow a blog or a Youtube channel. This is why most people start on social media and transition to more long-form content after a while.

    I suggest you start growing an Instagram page and get your first 5000 followers on Instagram before you monetize.

    Create consistent content

    Creating content online is how you attract an audience to your brand. If you don’t post the right content, you won’t attract a high-quality audience.

    Do not skip this part.

    Having a quality audience is key if you want to monetize your knowledge and expertise eventually. 

    Most people just want a lot of followers and will do anything to get followers.

    But you must focus on getting quality followers.

    The only way to attract quality followers is by posting quality content.

    DO THIS

    1. Choose 3-5 topics in your niche that you can consistently talk about
    2. Rotate your content on these topics and become known as the go-to expert in your niche
    3. Choose a posting schedule that works for you. Your posting schedule on social media also depends on what platform you choose.

    If you are on Youtube, aim for 1 video per week. 

    On Instagram, aim for at least 1 post per day 

    On Twitter, aim for 3 tweets daily and 1 thread weekly.

    Whatever posting schedule you choose, try as much as possible to stick with it consistently.

    The first 90 days on any platform and crucial and you want to maintain consistency if you want to grow.

    Find out what people need help with

    The only way people will pay you is if you can help them. It is crucial to your success that you pay attention to the questions people always ask you.

    Before you monetize, you want to be absolutely clear on what people need help with in your niche. 

    So how do you find out what people need so you can provide a product they can pay for?

    Here are some simple ways:

    1. Look in your comments
    2. Pay attention to your DMs
    3. Observe the comments on your competition pages
    4. Ask your audience directly
    5. Observe which of your content topics get the most engagement

    Decide what skills you want to monetize

    Now that you know what your audience is asking about, the next step is to align your skills with the problems people are having. Which of your skills is most needed in the marketplace? 

    Creators get it wrong most times because they want to create what they feel like.

    If you want to make money online, however, you must create what people need. So which of your skills, or what aspect of your knowledge will be most profitable?

    Once you decide what you want to teach and get paid for, the next step is to ensure people know you have this skill. 

    And the way you do that is with your content.

    Drive demand for your skills with your content

    Your content is what you’d use to let people know that you can help them. You want to make sure you are creating content in a way that drives demand for your skills and expertise. If you want to create content that drives demand, your content must make people feel: 

    • Understood
    • Educated /Informed
    • Inspired
    • Ready to take action

    You must also let people know that you can help them and make an invitation to have them work with you.

    How do you know you are ready to Monetize Your Knowledge?

    Imagine this for a moment.

    Imagine that right now there is a simple money-generating idea sitting in your head.

    Or you are sitting on it.

    All this time you’ve been wondering how to improve your life, earn more money, and have more freedom, yet there is so much wealth potential in your head just waiting to be unleashed into the world. 

    But you are sitting on it! 

    Long before I started monetizing my knowledge with digital products, I was broke and depressed, and totally unhappy with my life. 

    My unhappiness at the time was also compounded by the fact that I knew I was good for it. I knew I was gifted, I knew I had the brains and potential, I just didn’t know how to turn all this into money. 

    Is that you?

    Do you feel like you are so good at a certain skill that you wish others will pay you for?

    Have you imagined the possibility of teaching others your information and getting paid for it?

    We live in the most exciting time of our lives and the opportunities to earn are endless. Selling digital products online was the key to unlocking the shackles of poverty and despair that I experienced. 

    Today, I want to gift you the keys and a step-by-step blueprint to turn what you already know into a digital product that people want to buy. I wish someone shared all of this when I began, it would have saved me hours and months of trial and error.

    Read this carefully, you might stumble upon the very tiny idea that will unlock the money you already have in your mind. Let’s dive in.

    STEP 1: Uncover Your Gift, Chase Your Curiosity

    The very first step is finding out what you already naturally love and aspire towards. You don’t want to become somebody else. One of my fav quotes by Alan Watts says “Find a way to get paid for playing.”

    Think about the freedom in that.

    Imagine doing what you already enjoy and getting people to pay you to keep on enjoying and having fun. This is the future of work. This is the present reality of making money and how it should be.

    You do not have to slave away at a nine-to-five that you detest. You do not have to exchange your valuable time and hours for peanuts. 

    So my question to you is what do you currently enjoy doing? Best believe, there are millions of people just like you who enjoy what you enjoy.

    When I started creating content online, my curiosity was content.

    Specifically how to create content and grow communities on Instagram. I literally started a new Instagram page to teach others how to create content and grow on Instagram.

    That single curiosity has led me to other curiosities and now I have added a fleet of high-value skills to my arsenal, one of them being an expert Sales Funnel Builder. 

    So what’s your present-day curiosity?

    Don’t wait to know more than you know now. Start with what you know and love now.

    STEP 2: Share Your Knowledge, Grow Your Audience

    Now that you’ve uncovered what you are wildly curious about, the next step is to share your knowledge about this subject.

    Yes, we have Google to answer our questions but we are still humans and humans are still social animals.

    Social media thrives because of our inherent nature to be social and connect with one another. 

    People can find the answers from Google if they want, but they also love to follow someone.

    We all need someone to show us the way.

    Sharing your knowledge through content online will immediately position you as a leader in that space and you can begin to grow your tribe. 

    Seth Godin says we are all leaders in today’s digital world.

    The minute you start sharing your thoughts and ideas on the internet, you slowly start carving out your own little country of people who look to you to guide them and support them. 

    You don’t need to be an expert either. You just need to be one step ahead of us and lead us through what you have done to get to where you are now.

    The good part is the more you share and teach the stuff you already know, the better you know and the more your audience grows. It’s a win-win however you look at it.

    Choose any two platforms and start spreading your message!

    STEP 3: Invite Your Audience, Grow Your Community

    Now you have a nice little group of people following you on your platform.

    You are creating content consistently just sharing your ideas, knowledge, and opinions on your topic of choice. More people are beginning to listen to you. They are leaving questions in your comments and DMs, they have begun to ask you for more. 

    Your following on social media is growing and you are having fun with it. This step is very crucial. You have to begin to invite your audience into your private communities. 

    This means asking them to join your email list, your Whatsapp groups, Telegram channels, Discord, or wherever else you want to serve your audience privately. 

    Think of it this way, social media gives you the platform to reach a lot of people. When this people notice you, you have to take them off social media and grow your own platforms.

    This is yours, no one can take it away from you. 

    You want to continue to use your content to generate leads for your business. Let’s get to the business.

    STEP 4:  Ask Your Audience, Give them What They Want

    Business is really simple. Find a problem in a hungry market, provide the solution and ask to get paid. 

    Problem + Market + Solution = Money

    You already have a passion and acquired knowledge in a specific market, but people do not necessarily just throw money at what you know. They throw money at the solutions your knowledge can provide for them.

    Now you have an audience listening to you and engaging with your content. You want to start paying attention to the questions they are asking and the content they are interacting with the most. 

    You also want to consistently ask your audience directly what they need help with so you can uncover the most profitable ideas for your offers and digital products. 

    Don’t make the mistake of assuming you know what your audience wants. This is the fastest way to create digital products and offers no one wants to buy.

    Start finding out how people need your help.

    STEP 5: Get Paid For Helping 1:1

    You make money when you ask to get paid.

    Do not let fear stop you from putting a price on your knowledge and expertise. This is where a lot of people get hung up, the money part.

    Once you are clear on what people most need help with, it doesn’t matter how basic it is, offer help and get paid. You’ll be surprised to find out that what your audience need help with are the simplest things.

    I used to make the mistake of sitting in my ego, knowing too much, and wanting to show that I knew a lot. 

    I got my audience overwhelmed and confused and it cost me money.

    No matter how far ahead you get in your journey, you must always come back to the basics and provide help where it is most needed.

    The easiest way to make money with your knowledge is to offer one-to-one support. Start with one person, then two, and grow from there. 

    Once you encounter a problem that comes up a lot for most people, then you know you have a potential winning digital product in your hands.

    STEP 6: Create a Digital Product, Get Paid While You Sleep

    I love digital products because they help you reach people at scale. There is only one of you and you can only go so far with helping people one-to-one. 

    The goal is to eventually create a digital product that many people can buy at once. 

    My first digital product was a comprehensive eBook guide teaching people how to use Hashtags to get more followers on Instagram. I only created this eBook after solving hashtag-related problems for several people. 

    Doing this one-to-one soon got increasingly frustrating because I was literally answering the same questions to different people. 

    So I did what any smarty pants would do and I created an eBook. That eBook earned me my first $5,000 on Instagram.

    If many people are asking you for help with the same problem, then it may be time to expand by creating a digital product to solve that problem.

    Making money with what you already know and have is as simple as following these six steps. If you already have step one which I am sure you do, all you have to do is follow through. 

    Do not get hung up on any step either. 

    Don’t wait to get to 10,000 followers before you start asking to get paid for your knowledge and support.

    You can start right now even with 200 followers.

    If people are already following you, it is a sign that they like you and want more of you. It is also proof that they need your help. 

    If you want to make money, you have to focus on generating Leads, no matter how small your audience is. I teach you the surefire way to generate high-quality leads here, using a lead generation funnel. 

    Watch the Funnel in a Day Masterclass now and start generating leads in your business all on autopilot!

    If you enjoyed this post, please leave a comment and share it! Someone you know might need to see this today.

    CONTINUE READING