What is Lead Generation
Lead Generation is the process of attracting qualified, potential buyers and clients and nurturing them to become prospects for your business.
On social media, lead generation can be fully automated and this is what I want to share with you in this guide.
Most people understand fundamentally that they can convert followers into leads by offering some sort of lead magnet. But that’s where it usually ends.
They do not go further to continue to nurture these leads or even convert them to buyers.
This is why implementing a simple lead generation funnel to do the work for you is key.
How Can You Generate Leads without Ads
If you have the money to burn, paid advertising could prove profitable for generating leads for your business. Most people, however, do not have a budget for advertising.
If you are already creating consistent content online, all you need to do is have one working Lead-generation funnel in place. Your content is your investment. But you must always be sending the traffic from your content to your funnel.
This means every time you post on social media, you make a call to action to have people follow through on your funnel.
This could be as simple as pointing people to your deeper content such as a blog, YouTube video, or podcast. Then your deeper content will have links or further calls to action directing people to your landing page.
Even better, you can simply point people to your lead magnet straight from social media and they get added to your funnel.
Why a Lead Generation Funnel is Important
A lead generation funnel is a simple automated process for capturing, nurturing, and converting leads into prospects and buyers. You simply create the funnel, set it, and forget it.
With a funnel in place to do the heavy lifting, all you focus on every day is driving traffic to your funnel. This is a crucial part of your lead generation process because you do not want to do things manually if they can be automated.
The funnel will interact with your audience from the point of awareness until the purchase.
Each point of the funnel is crucial but only a small part will require your involvement.
But every funnel is different from business to business and would depend completely on your offer, your audience, and oftentimes, your price point.
So the first step is to understand your own unique process for acquiring customers.
You must create a custom Funnel strategy for your business that is optimized for you.
How a Lead Generation Funnel Works to Grow Your Business
Let’s say for example you are a business coach who offers coaching services with a $2000 price point. At $2000 you are possibly going to need to speak with prospects on a call.
Your process could look like this:
- Post free content on social media
- Make a call to action to download a lead magnet. Your lead magnet could be a downloadable guide, a video sales letter, a masterclass
- Followers take you up on your lead magnet offer and give your their email address
- Your funnel is immediately activated and the nurture emails begin to send automatically
- The Lead is directed to book a call with you
- Once booked, you get on a call at the appointed date
- The emails in the nurture sequence continue to go out on autopilot.
All you are doing in this entire process is creating content online and getting on the calls.
Everything else is automated thanks to your Lead generation funnel.
How much does Lead Generation cost?
Lead generation can be free, or it can cost a lot if you have the money to invest in hiring a Lead Generation specialist. Be prepared to invest anywhere from $3000 to $20,000 or more to hire a lead generation specialist.
Think of it this way, if someone can build you a system for generating quality leads in your business day in, day out, this is a worthy investment.
Oftentimes, a lead generation specialist will access your business, build out a custom lead generation strategy, and plan and build a lead generation for your business. Once done, all you have to do is follow your process for acquiring as much traffic as you can.
If your traffic plan is organic traffic through content on social media, then you must have a clear content strategy in place.
This can be as simple as committing yourself to post content consistently on social media. Once set up, your lead generation funnel will continue to nurture leads for your business on autopilot.
When you are ready, Here are other ways I can help you grow your business
Work with me one-on-one to Build out your Sales Funnels – Click Here
Learn How to Build Your Lead Generation Funnel in a Day – Watch Masterclass
Monetize Your Knowledge and Go from $0 to $1000 in 30 Days or Less – Click Here