Content Creation

  • Dear Content Creator, Do You Even Know What Content Marketing Is?

    If You Are Making This Mistake as a Content Creator, You Are Losing Too Much Money and Probably Wasting Your Time

    Photo by Wolfgang Hasselmann on Unsplash

    It’s not new.

    I see this all the time. So many content creators spend hours and hours online, creating content on different platforms, completely driven by an insatiable need to be seen.

    They fire content after content, spurred on by a hellish dopamine high and itching for the next dose of notifications to let them know they are doing great. 

    Needing to be seen and heard is not a bad thing in and of itself. This is an essential part of what makes us human and what drives us to apply ourselves to our best work. 

    The problem starts when content creators miss the point on why they are needing this recognition in the first place. 

    If the point of creating content is to be seen, to get Likes, Claps, Followers, and go back to repeat the cycle, then you are missing an important ingredient to content marketing.

    To make it worse most creators have no money, and endlessly daydream about a time when they can make cents off their content. Yet they still make a mess of their content marketing efforts.

    Here’s a definition of Content Marketing that I pulled from Google:

    What is Content Marketing?

    content marketing

    noun

    1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
      “social media is an integral part of content marketing”

    Read that again, then pay attention to this tiny phrase –  intended to stimulate interest in its products or services.

    The mistake you are making is focusing on the first part-  creation, and sharing of online material (such as videos, blogs, and social media posts) 

    And not enough time on the second part-  intended to stimulate interest in its products or services.

    Why are you wasting time online just creating content after content with no plan for making your content work for you?

    The purpose of your art and creations should be to fulfill you and serve the world. Unfortunately, you may be headed straight to the frustration camp if you exhaust yourself by being a good content Samaritan, and never putting on your business cap.

    If you are like me and you love the idea of growing an online audience with your content, so that you can potentially monetize with digital products, then this is for you.

    Here are 4 things you can do immediately to go from someone who simply creates content to someone who creates content that makes money.

    Know what you are selling

    Truth is, most people create content. Only a handful know that their content should sell something. Don’t be so focused on feeding the machines of these social platforms, pumping content after content, and forgetting completely what you are trying to market and sell. 

    Or worse, not have anything to sell at all.

    And there goes a serious problem. 

    Most content creators have nothing they are selling. 

    They are simply just creating content, chasing the algorithms, getting high off the feedback, and running around this sick wheel. 

    We are all selling something.

    Whether you admit it or not, life as we know it is a business.

    You have something to give the world. You are in business when you realize that your gifts to the world can be paid for. 

    The purpose of your content should sync seamlessly with your purpose for being and should support that.

    Whatever it is that you decide to sell or offer as a service, create your content in a way that supports that.

    Don’t just have followers, have contacts

    If you want to make money online long term you need Contacts.

    I started a brand new Instagram page at the end of 2019 to grow a niche community of content creators. The very first thing I did was make a concrete plan for how to grow on Instagram quickly. But not only that, I also had a clear strategy to grow my email list through Instagram to generate contacts off the page. 

    All I did was create a simple, yet powerful eBook as a lead magnet and offered this to my followers in exchange for their emails. I did this even before I ever got 1000 followers on Instagram.

    Know this and know peace: You do not own your Followers, but you own your Contacts. 

    This is where the dreaded email marketing comes in. 

    Unfortunately, most content creators hear about the importance of email marketing almost daily, but it never seems to be important enough to take action. 

    Every content creator I know wants 10,000 followers on Instagram or Twitter and wherever else they can get attention online. They strive for more and more followers and focus on this number that is logged in their social profiles.

    The sad reality is you may have followers on a particular platform, but it is nothing but stats on that platform. 

    That’s it. 

    The number of followers you have is just a simple, almost useless statistic to show how much of your life and energy has been invested on the said platform. 

    You don’t really have these followers if you don’t have them on your own private lists and community.

    If you want your content to make you money long term, invest some time in learning how email marketing works. Stop putting this important step off. Start growing your email list.

    Commit to Contacting your Contacts regularly

    If you have a list that you do not keep in touch with, how can you say you have a list?

    Just as you create content on your blog, on Youtube, or on Twitter, you have to create content for your email list. 

    Most creators who start growing their email list give up the process before they get to 1000 followers. 

    Unfortunately for most, growing an email list is not as fun as posting posts on Twitter and Instagram. You don’t get the overload of Dopamine that you’ll usually get from social media. If anything, email can sometimes crush your confidence. 

    You send one email out and ten people unsubscribe. 

    You feel defeated like you are not good enough. You take this feedback as a heavy blow to your ego. 

    The feedback from emailing is not always as tasty as Likes and Comments on social media. 

    Soon you stop contacting your list completely and a once-thriving email list goes cold-stone dead.

    You have given up even before you start.

    Make writing these emails to your list easier. Have a special type of newsletter for just your subscribers or even repurpose your blogs or Twitter threads as emails. 

    James Clear has a newsletter he sends out every Thursday called 3-2-1, Tim Denning has Unfiltered, and Mark Manson has one called Mindfck Monday.

    Perhaps adopting this kind of style might be your mojo. 

    Remember, people who regularly read from you are more likely to buy from you when you do have something to sell. 

    Shamelessly call people to Action. CTA is the lifeblood of your content efforts

    On the internet, most people are a bunch of scrolling zombies. They are in a trance state, high AF on dopamine and completely lost. 

    You have to constantly tell people what to do. 

    Every piece of content should have a call-to-action. 

    I like to think of content as an Ad. A marketing campaign in and of itself. Here are two questions I ask with every content piece:

    1. So what?
    2. Now what?

    I may have written a great piece of content but so what? What does it do for the reader? How does it change their perspectives or make them think differently? 

    Second, if I am lucky and I can hold people’s attention with my content, now what? What do I want them to do? Where do I lead them next?

    When you know what you want people to do, tell them to do it. 

    Every time. 

    Do you want them to join your mailing list? Tell them.

    Do you want them to read another post? Point them to it. 

    Always know what you want people to do after they have consumed your content and tell them before they drown off back into scrolling zombie mode.

    Have a clear plan to convert followers into buyers

    Again and again, creators come to me at the last minute asking for help with making cents off the attention they have received online. 

    A Tiktoker I last spoke with was so frustrated because she had suddenly gone viral on Tiktok and now has 500,000+ followers without a plan on how to convert these followers into buyers. 

    To make it worse, she had skipped out on step one- knowing what to sell. 

    Now, not knowing right off the bat what you’ll offer as products or services is okay in the beginning. Most people including myself have come to find out over time what we really like to offer. 

    But this is not enough reason not to create anything at all. 

    A simple strategy could be starting out with a lead generation funnel that has a Trip-wire offer in the backend, or a 5-7 day email sequence ready to go. 

    Never make the mistake of setting up your lead generation funnel or opt-ins, without having pre-written emails all stuffed and waiting for your subscribers.

    Did something stick out for you while reading this? 

    Don’t be one of those who find new inspiration and do nothing with it. 

    Commit yourself to implement these ideas in your own process and slowly haul yourself out of content hell to content marketing that actually works.

    And when you are ready to monetize online, if selling digital products is your jam then here’s an extensive list of 32 Digital Products you can create that will make money this year. 

    Leave a comment to share how this helped inspire you today!

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  • eBooks Vs Online Courses? What Digital Product is Best for Your Business?

    Are eBooks still worth it in 2022? Should you just focus on Online courses instead? Can you do both?

    Press play to enjoy this episode, as I am going to help you finally make a decision on which one of these educational digital products you should focus on.

    Yes eBooks are still definitely bringing in the coins online and my guess is they will always remain one of the most popular digital products, but are they right for you? Should everyone create an eBook or should we create a course or both?

    I help you answer these questions in this episode and give you insights on the best approach for growing your online business and turning your knowledge into income online!

    Subscribe and tune in now from fresh episodes every single week!

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  • How to Become a Better Writer and Write Ebooks Faster

    Your first Ebook is going to suck.

    It will be actual shit and it will be no good. But you have to get it out of you so the good stuff can bubble to the surface.

    Writing takes practice. This isn’t something that anyone is automatically perfect at.

    Yes there are a few people like myself who were born with a love for words and were naturally drawn to books. Still, to be any good at writing will require that you actually do spend hours sitting to write. 

    It is just like any other skill. It has to be honed, it has to be mastered and developed with consistent practice over time.

    It is important for you to know this for a fact because so many people stop themselves from ever starting or even finishing their Ebooks.

    You do not have to be a perfect writer to start writing but you do need to write to be a better writer.

    You just need to sit to write several words on the page for a period of time everyday. If you choose that time to be 10 minutes a day, then 10 minutes a day it is. There is so much that can be written in 10 minutes everyday and I believe this is where people get stomped. They think they have to be at a task to call it productive.

    Depending on how you practice, you could be at a task for 1 hour and still not get anything done because you were distracted the entire time. 

    But setting 10 minutes to the timer and deciding to commit to that time block everyday will set you up to have a book in a month than someone who never sat to write consistently.
    The reason I have had to go through all of that Introduction is because I want you to let go of your need to constantly judge yourself about your writing or your ability to write. 


    Your goal is to finally write an Ebook that you can sell. I want to ensure that you do. 

    A lot of people have asked me about How to Monetize on Instagram and the simplest place to start for anyone is to write and sell Ebooks. It is hard to try to grow on Instagram, but even worse if you don’t know how to monetize that attention.I have earned a good side income myself from Selling Ebooks on Instagram and I teach you how to do the same in this Free Masterclass here.

    Here are 9 Powerful Tips to become a Better Writer so that You can write Ebooks faster

    When you write, write:

    This is possibly going to be the most important tip I ever give you on Writing. Writing is such a skill that I have found must be exercised in a deep flow state. There is no hitting the flow state and staying there if you do not simply do the thing and nothing else.

    It is easy to get distracted when you are doing a task and getting distracted is the thing that will completely botch your writing.

    If you allow yourself get distracted with every beep, notification, phone checking, or whatever else is out there fighting for your attention, You will never be able to finish pieces of writing that you are proud of

    The idea is to write the entire time you are writing.

    Do not write and edit at the same time. Set a completely different time block for your Editing and ensure that when you are writing, you persistently resist the urge to write and edit at the same time.

    ALSO WATCH VIDEO: The Secret Strategy to Making $2500 in 30 Days Selling Ebooks

    Read more books

    It is obvious that to write better, you must read more. However I have found that I have to repeat this to myself as well. Writing gets better the better writers you read. You want to read deep and wide in a variety of subjects that peak your interests, not only in the things you are writing an Ebook about.

    Inspiration for your writing will come from a wide range of things.

    The more ideas you can feed your brain, the more unique ideas of your own you can churn out and in short times too. Set an Intention for when you will read during your day and stick to it. It doesn’t have to take a long time but it should be long enough to get something new in.

    This one tip will help you not just in writing but in every area of Life.

    Write the way you talk

    Remember that your audience is also human, they are people just like you. We often want to be something else, to take on a different role of persona because we are writing this book. You forget that the reason your audience is going to buy the Ebook or even read it at all is because they are wanting your unique spin on things. 

    The easiest way to write your Ebook is to write it with the voice you speak with. The most natural way would usually be the voice in your head.

    It is easy to hear this voice if you can let yourself write for  a while till you get into the flow state. Once there, all you have to do is ride the wave and keep dropping the words on the page till there’s nothing left to share or until your timer is up.

    When you are done, read your writing back to yourself and just go over your notes. 
    Many people write but don’t want to go back to read what they have written because they are scared to face the other side of themselves. Don’t be that person.

    There is nothing to be afraid of but so much to learn. 
    Write the way you talk and read your words back to you so you can hear what your writing sounds like. This will help you become familiar with your own tone of voice and this is very important in becoming a better writer because with time, you will be able to finesse that voice and make it completely yours

    Write with Lists

    Having a list of the things you want to write on will really help you focus on fleshing ideas out.

    Writing is really about the expansion of simple concepts. How long a piece of writing is depends on how much the writer is willing to keep expanding on things. So on the whole, your Ebook is a combined total of all the many simple concepts you have expanded on with your writing.

    So to make the writing process easier, you want to break up your big subject into titles/chapters and  your chapters into sub-topics that may have their own subtopics.
    This would look something like this:
    If I was writing an Ebook on How to Bake a Wedding cake
    I will probably start by breaking this up into chapters:

    • Types of Wedding Cakes
    • Decoration and Icing
    • Ingredients and Measurements
    • Mixing the Ingredients
    • Baking the Cake
    • How to create the cake box

    This is just an example to work with.

    Now that I have broken the full concept of baking the cake in 6 chapters, I will then pick each chapter at a time and begin to work on it. So when I sit to write and I start with “Types of Wedding cakes” – I completely focus on types of wedding cakes for that writing session.

    That chapter can have subtopics as well depending on how I decide to flesh it out.   The reason that writing with lists is so important is because it helps you have a focus and a direction when you sit to write.

    Having a direction helps you flow better. You know what you are writing about, all you need to do is fill up the spaces by putting words on the page. Filling up so many spaces and writing chapter by chapter, item by item is what will finally help you have a complete Ebook in the end.
    So when you write, break things up and fill them in.

    SEE ALSO : MONETIZE YOUR INSTAGRAM

    Write in the Early hours of the day

    The particular time for a writing session will depend on the person doing the writing. There is no one size fits all. In fact you can choose to write at night if you have found night time to be better for you. The idea here is to write before you do any other serious task that will require your brain at max capacity.

    You want to write when you are lightweight in the mind, and this is usually before the day takes on a life of its own. This can be summed up in a single phrase I expect you to remember for a while. 

    First things first, write.

    First things first, write.

    EVA ALORDIAH

    Work with One Idea at a Time

    Just like writing with lists, having a specific one idea for your writing per time, will really help you to have a perspective of what to expect from the voice in your head. You are not all over the place hopping from topic to topic. You are right here, right now, focused on hacking out 1 topic at a time. 
    This will help you zone in on that particular area so you can give it your best before hopping on the next time.

    Refuse the need to judge yourself when you Write.

    To become a better writer you have to let go of self judgement, it is tough because you are your own worst critic, but first you Write, then you Judge.

    One of the reasons so many great ideas never see the light of day is because people are constantly judging themselves. You have a great idea to work with but you keep on looking at what everyone else is doing instead of focusing on your own Life’s drama. 

    You already have enough on your plate. Why add to your troubles by creating judgement.
    Writing should be fun. Do not worry about how people will receive your Ebook, all you have to do is give a  lot of value with your Ebook. 

    So stop cutting yourself off from your own success by constantly having the need to judge yourself especially in the writing stage.
    I always say, “Finish the book then judge yourself later”

    “Finish the book then judge yourself later”

    EVA ALORDIAH

    Write Everyday

    If you are serious about becoming a better writer and finally finishing your Ebook, you cannot afford to write only when you feel like it. If you wait to feel like it before putting words on the page, you will never feel like it.

    I have personally found that sticking to a daily ritual of writing helps wire this habit in for your brain, just as with anything else that we commit to doing consistently. Like I said before, to really experience a difference with writing, even writing only 10 minutes a day, everyday is enough to get your Ebook done. 

    What would most likely happen however, is that over time, you would have fallen in love with the idea of writing that even 10 minutes will become too small for you.
    I’d you want to get better at writing and finally finish that Ebook, you must push yourself and try to write for a certain time block everyday

    Set Measurable, Achievable and Timed Writing goals

    Every piece of your writing puzzle is helping you write better. If you do not have Writing goals when you sit to write, you will most likely not be hitting your overall goal of finishing your Ebook.

    For example, when I write, I decide to write 2000 words in one sitting. From my personal experience, I am usually able to write 2000 words in 1 Hour.

    This would be different from person to person of course. Remember what I said about Your Writing voice. The more familiar you are with your own unique writing Voice, the easier it will become to write faster and faster, churning out more writing in a set time. 
    So decide how many words or how long you are going to sit to write for and commit to it.

    If you go by measuring with words, do that and also know how much time it takes you to achieve the set word count.

    Ready to Earn some side income Selling your own Ebooks? Click here to Start with this Free 2 Hour Masterclass teaching you How to make $2500 in 30 Days with Ebooks

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