DIGITAL PRODUCTS & SALES STRATEGY

  • How I Did N17,000,000 in Only 1 Year from Monetizing My Knowledge Online

    The first time I tried to monetize by selling a digital product online, was probably sometime in 2008. It was an eBook that I put up for sale for $5.

    At that time, I was dabbling, trying my hands on just about anything to try to figure the Internet out.

    I had always known that information products were the future of eCommerce.

    As a writer, I dreamed of a future where I earned money selling digital products that I didn’t have to touch or ship and lived a life on the beach working from my laptop every day. 

    Get this wifi bread right?

    It wasn’t until the year 2020 that I decided I was going to turn my brain into a money maker. This was much earlier in January, before the lockdowns and quarantine. 

    I had just started a brand new Instagram page for my online business and I was determined to monetize on Instagram quickly by selling digital courses. 

    My driving principle was simple. 

    If I share enough valuable content, I’ll grow a niche audience. 

    If I grow a niche audience I can monetize by selling my digital courses and teaching what I know. 

    I believed in this so much that I jumped headfirst and committed myself to growing my Instagram page fast. 

    SEE ALSO: MASTER THE INSTAGRAM GAME – How to Grow from 0-5000 Followers Fast

    In the early days of my Instagram journey, I was teaching people how to create better content and grow on Instagram. It was what I knew a lot about and there was a big demand for it because everyone wanted to know how to create content. 

    One of the topics that kickstarted this for me was mobile videography.

    I was very well skilled with just about any mobile device and I enjoyed teaching tricks with video creation on a phone. 

    So very prematurely, and without really knowing what I was doing, I created my first course.

    It was a mobile videography course teaching people how to film and edit videos on a phone. 

    I spent a great deal of time putting this course together, compiling the video and content, and releasing it to my growing Instagram audience. I had no clue how to launch a course, how to make sales, or how to even validate a course. 

    I just believed that if I created it, the buyers will come. 

    WRONG.

    This is the mindset that wrecks a lot of course creators even before they begin. That course flopped terribly, I got only about two or three sales and I very quickly got tired of the process. 

    I was disappointed, lost my mojo, and was back to square one with figuring out how I was going to make money with my Instagram page.

    SEE ALSO: How to Sell in The DMs – Learn How to Chat for Cash and close Sales in the DMs

    So I put course selling on the back burner for a little bit and began to focus on selling services instead. I opted to help people one-on-one by auditing their Instagram pages, offering Instagram coaching, and even doing personalized hashtags research. 

    These services began to gain momentum and soon the reviews came pouring in. My services were billed anywhere from $50 to $200 and it was nice for a while to see this money coming in.

    Through my one-on-one interaction with my followers, I very quickly learned that the major problem for most people was understanding hashtags. 

    Most of my one-on-one clients wanted me to help them master hashtags or research their hashtags for Instagram.

    This feedback helped me realize that I had a potential winner for an eBook so I got to work and began to write an eBook all about Instagram Hashtags. 

    First, I created a Free eBook to answer the frequently asked questions on Hashtags. It did so well, got a lot of downloads and this was all I needed to know that my Hashtags ebook was going to be a hit. It became my first official digital product and I released it to my followers and email list. 

    I initially put this eBook out at a mere $9 and gradually increased the price over time.

    So far this one eBook on Mastering Hashtags brought in almost $5,000 in passive income sales. I was very happy with the result of this eBook, and because of the incredible reviews from students, I soon expanded it into a comprehensive digital course on Mastering Instagram Hashtags!

    I also decided to try my hands on more in-depth one-on-one coaching experiences.

    To start, I was offering hourly coaching and had people pay $100 – $300 per hour to coach with me via Zoom. 

    This quickly became hectic and I wasn’t having fun anymore. 

    I had more fun teaching group classes and workshops and was consistently doing more of those because it connected me with more people at a time. 

    So instead of hourly coaching, I decided to take on more immersive one-on-one coaching clients.

    I billed between $1500 to $3000 monthly depending on the requirements for that specific client. 

    This single move helped me quickly increase my revenue that year as I was able to sign on four paid clients in a very short time!

    One-on-one coaching is also a fantastic way to get real results for real people before making a move to create a digital course. 

    Again, I am not a big one-on-one coaching girl, and as much as I adore my clients and always have a good time coaching people, I still wanted to grow a business that did not require my presence. 

    This meant committing time to create better digital courses that I could sell on autopilot.

    So I went back to the drawing board, researched my audience some more to understand what they needed, and pulled out the best results. 

    I found out that most people wanted to learn how to create and sell eBooks. Interesting right? But not surprising. Most people who start out trying to sell digital courses usually start with eBooks.

    I took this feedback and like the first time, I first created an eBook for this topic.

    As a writer, I always tend to create an eBook first before I make a course.

    It helps me get my ideas down on the page and expand on them quickly. 

    Ebooks are also generally less expensive than courses and easier to deliver. They also provide your audience with a tiny valuable offer that they can easily pay for.

    My new eBook guide on creating and selling eBooks sold well and I used this as a sign to create a comprehensive digital course on the topic.

    The first time I sold this course, I sold it as a group coaching Live course for $597 per student and signed on nine students on the first day. 

    Not bad for the first time!

    Remember, my very first course which was on Mobile Videography had sold for $45 per student and I could barely make five sales.

    Over time, I had grown my business, my impact, and influence and could now command higher prices, and sell better.

    I had also learned how to test my ideas, validate my courses and even make sales before my course was created. 

    From the very beginning, my biggest driving force has been to create an online business that required less and less of my physical presence and input. 

    This means less one-on-one coaching and more courses. 

    I have also opened up a Membership community for Digital Creators and this has quickly become one of my favorite income streams. I can serve my students and clients at scale, build a community, and have an immersive coaching experience with them.

    They will grow with me over time and I can oversee their progress. 

    It is like having courses and coaching on steroids. 

    It also means I can earn monthly recurring revenue from my Membership, reduces the workload, and helps me serve more people at a time. 

    When I began selling digital courses, I fell in love fast with the process and created an eBook or Course on just about everything I was learning online. 

    However, the biggest problem with having so many courses is you become overwhelmed with having to sell this and that course and soon you stop having fun. 

    So now, I have just my Membership, which houses all of the courses I have created for digital creators who want to monetize online, and my main course on Sales Funnels.

    Focusing on serving my membership and having only one main course was the best decision I could have ever made as it eases the overwhelm of having too many products out.

    In all this time, I have learned how to create and sell different types of digital offers, services, eBooks, Courses, Coaching, and Memberships. 

    Each of these requires a different approach to marketing, delivery, and sales. But doing them all has taught me more than I could have ever learned from doing just one of these methods. 

    This is how I was able to earn over N17,000,000 ($30,000) in my very first year with my online business and it is how I continue to earn money today.

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  • Are Online Courses Still Profitable in 2022?

    The straight answer to this is Yes!

    Even more so now than ever before. 

    The world has changed drastically in the last couple of years due to the unfortunate outbreak of the pandemic in 2020. It is no surprise that more and more people are online now, as the pandemic forced us to be quarantined and work from home.

    Many more people are embracing the work from home, learn from home attitude, and as such, there is a huge increase in the number of people searching for solutions online. 

    If you are yet to create an online course, now is the perfect time as people have become more accepting of the digital world, transacting business, connecting with friends and family, improving themselves, and getting an education, all online!

    As you can see from this Google Trend search below, the search for the keyword “Online Course” has only continued to rise in the past five years. 

    How to Make Your Online Course More Profitable

    So many course creators are faced with the daunting feeling that perhaps their online course is not valuable enough, and they need to improve the information or add more modules to make it appear fuller. 

    SEE ALSO: How to Make Money Online With No Money using Kobocourse.com

    But simply adding more and more modules into a course is not what makes it valuable. A valuable online course is one that does what it says it would do for the student.

    Not everyone who begins an online course actually goes through the entire content and finishes up. It is estimated that only 20% of the students go through the complete course material.

    So your task is not merely to add more modules to make the course appear valuable, you should instead be focusing on helping your students go through the material easily and achieve results faster.

    How do you make an online course Profitable?

    Have you created an online course already or thinking of creating one? Simply increasing the price of a course without increasing its value to your students is not what will make your online course profitable. You need to follow proven tactics and strategies which I will share with you below. 

    Once you have one or a combination of these in place, you can bet your next Dollar that the perceived value of your course will increase dramatically.

    Here are 7 Ways to Make Your Online Course More Profitable

    Your course is only as valuable as it can get results for your students. Here are 7 simple things to do to Increase the Value of your course and even potentially increase the price.

    • Add Worksheets, Templates, and corresponding documents that will help students practice what you teach: This is a great way to really make your course come alive. By adding templates and such documents, you give your students more resources to help them achieve their goals faster. Watch this quick tutorial to learn how to add worksheets and templates to your course.
    Step by Step How to Add Worksheets and Templates to your Course on Kobocourse.com
    • Include hands-on training or one-on-one coaching access: Some creators and coaches are available to work one-on-one with their students. Adding this simple offer can exponentially increase the perceived value so you can raise the price of your course. People love access, and most times are more than willing to pay for it. Simply adding two Live group coaching to your course can prove profitable. Create a simple Coaching gig directly from your dashboard on Kobocourse.
    • Create a Community for the students: People like to be around like-minded people. This is why social media gets all the attention and why people still spend time in Facebook groups and Discord communities. Humans are generally community-driven and having a community in your course can be the difference between a course that thrives and is successful and one that isn’t. You can set this up easily with Facebook groups or with the powerful Membership feature on Kobocourse.
    • Add Exercises and Homework for students: Adding homework or things to do is the perfect way to ensure your students are practicing the information in your course. You can add compulsory work-to-do assignments to each module of your course and force your students not to move to the next module without finishing the first. Your students will be glad for this because it encourages them to do the work and leads them closer to their own goals. Remember, your course is only as profitable as it can get results for your students.
    • Offer direct QnA portals or Forums: If your students know that they can send in questions anytime and get answers directly from you or your team, this alone can trigger a sense of support which is what everyone needs. Your students don’t only need the information in your online course, they also want to know that they will be supported if they ever need help. Kobocourse makes this a seamless process with a Questions box that is displayed with all of your courses and you can easily respond to questions from your students on your Kobocourse dashboard.
    • Offer Challenges and Prices for completion: Just like your work-to-do or homework for your students, you can offer group challenges that everyone participates in from time to time and add prices for winners. These types of added bonuses deepen that sense of community with your students and help them feel motivated to actually implement your course. 
    • Set your Courses to Expire at a certain time: A very effective, yet not so common strategy is to set your courses to be accessed for just a limited time. Some coaches set their courses to expire after a year and because students know that they will have to pay again to access the material, they are usually forced to finish the course. You can do this easily with the Membership feature on Kobocourse and you can create a Membership course site that is set to monthly, quarterly, or yearly access. 

    Remember, the more you help your students get what they want, the easier it is for you to get what you want. If your students are successful from taking your online course, they are more likely to leave Testimonials and this in turn will give you leverage to sell more courses.

    Ready to sell your own profitable online courses?

    Make sure you are using the best, most affordable course hosting platform with the right tools for more sales. Sign up now for a Free Kobocourse account to start selling your own courses the smart way.

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  • How to Create an Online Course That Sells – 5 Mistakes You Must Avoid at ALL Costs

    Don’t create yet another course that nobody wants to buy.

    My first Online Course flopped big time. I look back and wish someone shared this information with me when I started.

    I always considered myself the creative one. The one who had the answers and could help people with my knowledge. I also believed strongly that with the right strategy, I could turn my knowledge into an income online with digital products and courses.

    So when I started a brand new Instagram page to grow a niche community of content creators, my monetization plan was stupid simple.

    Monetize with my courses and eBooks.

    I knew I could earn money online from coaching and selling my own online courses.

    At the time, I also really believed that all I had to do was create the damn course, slap a price on it, and throw it at my followers.

    My plan was to sit back and watch the sales trickle in then I could claim passive income victory. 

    It didn’t quite happen that way. 

    I needed to eat a big humble pie and my first online course served me that with a side of disappointment.

    Here’s the deal.

    People on the internet are looking for answers and they need help. 

    This is true. 

    However, their first step to getting answers online starts with a simple search on Google or down the endless hallways of Youtube University.

    Think about yourself and how you use the Internet. When you need help with something, do you search for a course or do you trust a Google search to help you? 

    I bet my narcissistic ex’s left leg, it’s Google to the rescue for you. 

    That’s the same with the majority of the millions of people who use the Internet daily. 

    I have invested hundreds of hours into creating eBooks and Courses in the past few years. I have even blown past my own comfort zone and built the first most intuitive, all-in-one Course hosting platform for Africans. So hear me when I say, I have enough trial and error in my history to know more than a thing about selling online courses. 

    Here are 5 Mistakes you want to absolutely avoid at all costs when creating and selling your own Online Courses

    Never create the full course until you have sold it first  

    Perhaps the most important thing I tell anyone who wants to sell courses online. Sell the course, then create it. 

    Hear me, I had to learn this one the hard way. 

    My first course was a mini-program teaching content creators how to film and edit videos on their mobile phones. 

    It was just something I did for myself in creating my own content. A nice comment or two on my Instagram praising my video editing skills and I suddenly believed that I needed to create a course.

    So I dedicated a full couple of weeks to see it through and ended up with only two sales!

    Two sales, which quite frankly, I had to sweat my armpits for.

    I felt like a decorated failure.

    What to do instead:

    Over time I have learned to pre-sell my courses. This means, to present the idea to a small group of people even before I ever create the first module of the course, and to get a payment in. 

    What I’d do is host a Live class or Paid Workshop on a subtopic for my main course. This will ensure I have the audience of my ideal students and buyers. 

    Then I present my ‘not-yet-created’ course to them as an offer and see if anyone raises their hand to buy.

    To do this successfully, make sure your buyers know they are paying for something that’s not yet available to access. 

    Alternatively, you can opt to host a Live, weekly version of your course first. This way you are creating the course week by week with actual students who already paid for the material.

    Your Course is NOT For All Your Followers

    As you create more and more digital products, you will come to learn a simple fact about your followers. 

    Your followers follow you for your content. They are paying you with their time and attention. 

    Your customers are people who actually buy from you. They are followers who know, like, and trust you and they pay you with their money.

    My mistake was thinking that because I had a great idea for a course, then all my followers would be interested. 

    I even estimated my profits based on how many followers I had at the time. Big mistake. I had more than 10,000 followers yet made only two sales of a $39 course.

    What to do instead :

    Instead of trying to sell your course to everyone who follows you, harvest your list first. Harvesting your list/fanbase simply means you fish out those who are likely going to need your course from those who wouldn’t. 

    There are three easy ways to do this.

    • Grow a Waitlist for your course: Long before your course is ready, start growing a Waitlist. This is as simple as creating an opt-in page and telling your followers to sign up so they are the first to know when the course is open for enrollment. Most people gladly sign up for Waitlists because it gives them a tiny sense of accomplishment toward their goals. What it does for you is even more significant. It helps you grow a true list of people who are likely to buy from you when you are ready.

    • Offer a related Lead magnet in your course topic: Everyone who runs an online business has some type of lead magnet /freebie. At least the serious ones. What you want to do is create a valuable Free offer /download your followers can opt-in for in exchange for their email addresses. This is something you have to do very early in your online content journey to take your followers off the internet and into your private fold.

    • Start hosting paid Workshops to gate paying customers: One of the easiest ways to test your course idea before it is ready is to teach a piece of your course Live. Hosting paid Workshops will also give you an alternate stream of income as a course creator. If people sign up to your Workshop then you are able to validate that you have a profitable digital product with your course.

    People want accountability and Results, not another course with just information

    If you think people want more information, think again. 

    We are tired. There is information everywhere we turn. We literally live in the information age and there is excess information than we can possibly have use for. 

    There are hundreds of millions of blogs, endless podcasts, billions of hours of Youtube videos, and even more, added every day on the Internet.

    People do not want more information. They want solutions. They want solutions to the core problems that they really have. 

    People with core problems all have one thing in common– they want a unique, straightforward solution, and usually, they want it with accountability. 

    Meaning they want to know that they will have support in accomplishing their objectives.

    This is where your course comes in. 

    What to do instead :

    Create your course in a way that not only provides information but it pushes your students into action and achieves results. You can do this by:

    • Including Worksheets that forces students to implement the material
    • Offering Templates that help students achieve certain milestones faster and save them time
    • Offering optional direct access coaching so they can connect with you directly and get support. This can also come as an add-on offer at a different price.
    • Creating a community group site along with your course. This can be as simple as having a dedicated Facebook group for your students to share ideas. Or even better, create a Membership type course offering.

    You need to prove authority in your topic

    It doesn’t matter how great your information is, if you do not have a proven track record for your offer, it will be difficult to sell. 

    Understand that when you tell people you have a course, what you are really saying is: I have the answers. I know how this works. I can fix your problem.

    If someone is interested in buying your course, they want to know and see that it will do what you promise. 

    You can achieve this by showing the results you created for yourself in the past, showing your work, showing testimonials from past clients you have worked with, or even taking your audience behind the scenes. 

    If you do not have testimonials from others, it will help to offer your solution to a beta group before you launch the full course. This way you can get real-time feedback and potential testimonials to help sell your course.

    Often times in the beginning, simply showing your own results can be just as beneficial.

    Never Create Your Online Course in Isolation

    If you are serious about selling more courses and getting a rave about your products, never create in isolation. Most creators are lonesome geniuses who want to hide away in their creative den for long periods of time. They want to finish the product, be happy with it, and make sure it is perfect before announcing it to the world.

    While this is reasonable in context, it is a poor use of the opportunity we have in the digital economy. Things have changed drastically in the past ten years and we now live in a very see-it-all, nosy world. 

    For Creators, this is a good thing. We are in the show business and it is important for people to see your process, not just your perfectly finished works.

    You should strive to take your audience along with you on your journey. Take them through the process of creating your course, let them see you working on it, tell them about your creative process, the challenges you have faced, the plans you have, and what your course is all about.

    You want to do this in a documentary style. You don’t have to create new content, you only have to document what’s happening, all the while saying –” I am creating this course and it is coming soon.”

    This can also be a great strategy to help build awareness and fill up your Waitlist with potential buyers of your course. 

    Your Next Steps

    If you are creating and selling digital products and online courses, you cannot afford to continue to try to sell each course on your own or connect with your buyers one-to-one.

    Remember, your online course is created so you can enjoy passive income streams.

    Watch this Free Training to learn how.

    Ready to sell your own profitable online courses? Make sure you are using the best, most affordable course hosting platform with the right tools for more sales. Start now with a Free Kobocourse account. 

    CONTINUE READING

  • How Much Should You Sell Your Online Course?

    One of the most common questions I get asked is the question of price.


    How much should I price my coaching?

    How much should I price my online course or eBook?

    So many people are daunted by having to set a price on their intellectual property.

    I understand, cause I have been there.
    It can be very frustrating especially in the beginning, but the more products you sell and the more you create over time, you’ll finally get a feel for your own value as a creator and you will begin to get a hang of pricing.

    But to begin, I offer you a few simple strategies to setting your price that will get you off to a great start!

    Listen to this episode now for my best tiny tips on pricing your digital products and offers.

    Subscribe and tune in now from fresh episodes every single week!

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    What digital product are you currently offering?

    SIGN UP for a Free Kobocourse account now on http://kobocourse.com to sell all of your digital products, eBooks, Courses, Coaching and Membership sites!

    Kobocourse is the easiest and most robust course hosting platform for creators and coaches from  Africa. Get started now – http://kobocourse.com

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  • eBooks Vs Online Courses? What Digital Product is Best for Your Business?

    Are eBooks still worth it in 2022? Should you just focus on Online courses instead? Can you do both?

    Press play to enjoy this episode, as I am going to help you finally make a decision on which one of these educational digital products you should focus on.

    Yes eBooks are still definitely bringing in the coins online and my guess is they will always remain one of the most popular digital products, but are they right for you? Should everyone create an eBook or should we create a course or both?

    I help you answer these questions in this episode and give you insights on the best approach for growing your online business and turning your knowledge into income online!

    Subscribe and tune in now from fresh episodes every single week!

    LISTEN ON:

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