Online Courses

  • How to Sell a Digital Course Profitably in 2023 – Course Sales Blueprint

    If you want to sell a digital course in 2023, pay attention.

    I have been creating and selling digital courses for 3 years now.

    Heck, I even had to build my own Course hosting software for African creators →

    I have seen course creators come and go. I have seen hundreds and hundreds of courses with little or no sales.

    And it worries me.

    It worries me because creating and selling profitable digital courses will be one of the best income generators in the coming years. Yet so many creators are not equipped with the right selling skills.

    Here are 5 Mistakes that drastically reduce course sales:

    • – Poor relationship with the audience
    • – Lack of a Pre-launch strategy
    • – Unvalidated Course ideas
    • – Poor Course Titles
    • – No warm leads

    Let’s fix that!

    Most course creators give up before they ever earn $1000 online.

    My very first digital course was a total flop. I sold only 2 students on a course I had spent several weeks creating. I have since learned from my mistakes and put hours into mastering how to sell digital courses.

    When you invest hundreds of hours creating a digital product nobody buys, you face:

    • – self-doubt
    • – self-ridicule
    • – a sense of worthlessness
    • – giving up on your dreams
    • – $0 earned for all of your hard work.

    Not. Good. At. All.

    But the good news is, it can be fixed!

    Here’s what you must do to make sure you create a digital course that sells.

    Sell Your Digital Course Before you Create it

    If nobody will pay for your course before it exists, chances are they won’t pay for it when it does.

    Your course is the productized version of your system or formula. It exists in your head before it exists as a digital product. 

    The easiest way to know if your course idea will sell is to sell it as an idea first. 

    This could look like this:

    • – 1:1 Coaching
    • – A paid live class
    • – A paid consultation

    The idea is to get paid for the idea first. Once proven, productive.

    I walk you through this exact pre-selling strategy in Selling the Invincible

    Focus on Growing a Waitlist for your Course, not just Followers

    Most creators fail to understand that followers do not equal buyers. If you want buyers, you need to capture, nurture and convert leads. 

    Do not try to sell your Course to just your Followers.

    This is where most creators get it wrong. Your followers follow you because they enjoy your free content. You need to separate the people who want free, from those who are ready to pay. 

    This is where your Waitlist / Leadmagnet comes in.

    A Waitlist is a specific group of people who are interested in the particular course you are offering.

    A Lead magnet list is a group of people who have opted in to receive related content. You can use both. 

    But let’s focus on a ‘specific’ Waitlist.

    Having a Waitlist for your Course helps you target the exact people you need. 

    Here’s how to build a targeted, high-converting Waitlist

    • – Create targeted content daily
    • – Make a CTA to Join your Waitlist
    • – Offer an incentive to Join (e.g get 50% off when the course launches)
    • – Make your Waitlist the priority
    • – Ensure the Waitlist has a nurture email sequence
    • – Spread your nurture emails over the period till your launch
    • – Launch to your Waitlist first (make them feel special)

    It doesn’t matter whether I’m trying to sell an eBook, host a paid class or sell a coaching offer, I always launch to a Waitlist.

    This ensures you have a hot list of buyers just waiting to pay you when your course is ready.

    Know Your Numbers. Walk Backward from the Goal

    If you intend to earn $5,000 by selling your digital course. 

    How many people would need to buy your course and at what price?

    If you price at $100, you’d need $100 x 50pple = $5000

    Knowing your numbers is crucial. Now you have something to work with.

    Let’s assume you’ll convert at 5%. 

    This means you’d need 1000 people who are the ideal /potential buyers for your course. How would you generate enough traffic and eyeballs to get 1000 targeted people?

    Also, how long would it take?

    Ideally, you want to plan to have 1000 contacts before your course launches.

    know your numbers

    Have a Clear, Optimized Traffic plan

    To sell your course, you need people. Would you get these people via paid Ads or Organic content marketing?

    If you said Content marketing, then you need a very clear, detailed content plan.

    Plan 30-60 Days of content leading up to the course launch. Here are the main questions you must answer when planning your course launch content:

    • – What social platforms would you create content on?
    • – Where is your ideal audience hanging out online?
    • – What topics would you focus on (must be related to your course)
    • – How long would you create content to ramp up awareness?
    • – How would you move contacts from social to your Email list?

    Share the Journey of Creating your course

    People buy into your story, your journey, and your methods.

    They want to know what you are doing and how you are doing it. This is the basic human desire to be nosy. You should tap into that.

    Do not be like the course creators who lock themselves up for weeks, creating their courses in isolation. Your course creation process itself is content.

    Instead of “creating” new content to promote your course, document the process of creating your course and share stories of why you’re making this course. 

    That’s usually the content you need to eventually market the course.

    Craft Compelling, Irresistible Course Titles and Introductions

    Your course title can make or break course sales. A compelling title/Introduction can be the difference between a course that sells and one that flops.

    This would usually be on your Course Sales page, Landing page, or Flyers.

    Here are 5 Elements of a Compelling Course Title + Introduction:

    • – The pain the course solves
    • – The Future-paced benefit the student will gain
    • – The hard things they would avoid by taking the course
    • – Social Proof that this course will work
    • – Time-frame for achieving the said result

    You can easily use a Course Title Generator like this one to create endless course ideas.

    Launch your Course to a Live Audience

    One of the best ways to launch a course is to launch it Live. This would give you the chance to speak to a group of people and show:

    • Problems your course is solving
    • The benefits of solving said problems
    • Who your course is for and who it isn’t for
    • Why do they need to take advantage now
    • The cons of not solving these problems
    • Answer questions and learn objections

    You can Launch your course Live using a:

    • – Webinar
    • – IG Livestream
    • – Telegram Live
    • – Twitter Spaces
    • – Paid workshop

    Power a Live-launch with an already-warmed Waitlist and you have the recipe for a sold-out Course launch!

    Sell Your Course in A Sales Funnel

    A Sales funnel will help you sell your course on autopilot even when you’re not online. Funnels do not have to be complicated either. 

    • – Map out your buyer journey
    • – Identify how people will find /hear about you
    • – What happens when they find you
    • – How would you introduce them to your course?
    • – What steps would they take to purchase your course

    This sales funnel could look like:

    The reader sees your Content → Likes your content → Opts in to get your Leadmagnet → Gets an exclusive deal to buy your course → Buys your course

    There are so many versions of Sales Funnels but you only need ONE SIMPLE FUNNEL.

    Here’s a Free Sales Funnel Blueprint detailing the 3 BEST Sales Funnels for Course creators.

    To sum this up, your entire Course launch and sales begin long before you finish making your course.

    You want to:

    • – Get leads
    • – Ramp up awareness
    • – Grow a warm audience
    • – Start earning money for your ideas
    • – Sell your course before it is ready

    Follow this complete roadmap and you cannot fail to have a profitable course launch!

    When you are ready, here are 3 Ways I can help you now:

    Selling the Invincible A Simple system to Monetize your Knowledge and Go From 0 – $1000 Fast

    Work with me 1:1 to build your Profitable Course Launch Strategy + Sales Funnel Book a Call here

    Learn how to attract your target audience and grow an Email List of Buyers Watch the Masterclass


  • Are Online Courses Still Profitable in 2022?

    The straight answer to this is Yes!

    Even more so now than ever before. 

    The world has changed drastically in the last couple of years due to the unfortunate outbreak of the pandemic in 2020. It is no surprise that more and more people are online now, as the pandemic forced us to be quarantined and work from home.

    Many more people are embracing the work from home, learn from home attitude, and as such, there is a huge increase in the number of people searching for solutions online. 

    If you are yet to create an online course, now is the perfect time as people have become more accepting of the digital world, transacting business, connecting with friends and family, improving themselves, and getting an education, all online!

    As you can see from this Google Trend search below, the search for the keyword “Online Course” has only continued to rise in the past five years. 

    How to Make Your Online Course More Profitable

    So many course creators are faced with the daunting feeling that perhaps their online course is not valuable enough, and they need to improve the information or add more modules to make it appear fuller. 

    SEE ALSO: How to Make Money Online With No Money using

    But simply adding more and more modules into a course is not what makes it valuable. A valuable online course is one that does what it says it would do for the student.

    Not everyone who begins an online course actually goes through the entire content and finishes up. It is estimated that only 20% of the students go through the complete course material.

    So your task is not merely to add more modules to make the course appear valuable, you should instead be focusing on helping your students go through the material easily and achieve results faster.

    How do you make an online course Profitable?

    Have you created an online course already or thinking of creating one? Simply increasing the price of a course without increasing its value to your students is not what will make your online course profitable. You need to follow proven tactics and strategies which I will share with you below. 

    Once you have one or a combination of these in place, you can bet your next Dollar that the perceived value of your course will increase dramatically.

    Here are 7 Ways to Make Your Online Course More Profitable

    Your course is only as valuable as it can get results for your students. Here are 7 simple things to do to Increase the Value of your course and even potentially increase the price.

    • Add Worksheets, Templates, and corresponding documents that will help students practice what you teach: This is a great way to really make your course come alive. By adding templates and such documents, you give your students more resources to help them achieve their goals faster. Watch this quick tutorial to learn how to add worksheets and templates to your course.
    Step by Step How to Add Worksheets and Templates to your Course on
    • Include hands-on training or one-on-one coaching access: Some creators and coaches are available to work one-on-one with their students. Adding this simple offer can exponentially increase the perceived value so you can raise the price of your course. People love access, and most times are more than willing to pay for it. Simply adding two Live group coaching to your course can prove profitable. Create a simple Coaching gig directly from your dashboard on Kobocourse.
    • Create a Community for the students: People like to be around like-minded people. This is why social media gets all the attention and why people still spend time in Facebook groups and Discord communities. Humans are generally community-driven and having a community in your course can be the difference between a course that thrives and is successful and one that isn’t. You can set this up easily with Facebook groups or with the powerful Membership feature on Kobocourse.
    • Add Exercises and Homework for students: Adding homework or things to do is the perfect way to ensure your students are practicing the information in your course. You can add compulsory work-to-do assignments to each module of your course and force your students not to move to the next module without finishing the first. Your students will be glad for this because it encourages them to do the work and leads them closer to their own goals. Remember, your course is only as profitable as it can get results for your students.
    • Offer direct QnA portals or Forums: If your students know that they can send in questions anytime and get answers directly from you or your team, this alone can trigger a sense of support which is what everyone needs. Your students don’t only need the information in your online course, they also want to know that they will be supported if they ever need help. Kobocourse makes this a seamless process with a Questions box that is displayed with all of your courses and you can easily respond to questions from your students on your Kobocourse dashboard.
    • Offer Challenges and Prices for completion: Just like your work-to-do or homework for your students, you can offer group challenges that everyone participates in from time to time and add prices for winners. These types of added bonuses deepen that sense of community with your students and help them feel motivated to actually implement your course. 
    • Set your Courses to Expire at a certain time: A very effective, yet not so common strategy is to set your courses to be accessed for just a limited time. Some coaches set their courses to expire after a year and because students know that they will have to pay again to access the material, they are usually forced to finish the course. You can do this easily with the Membership feature on Kobocourse and you can create a Membership course site that is set to monthly, quarterly, or yearly access. 

    Remember, the more you help your students get what they want, the easier it is for you to get what you want. If your students are successful from taking your online course, they are more likely to leave Testimonials and this in turn will give you leverage to sell more courses.

    Ready to sell your own profitable online courses?

    Make sure you are using the best, most affordable course hosting platform with the right tools for more sales. Sign up now for a Free Kobocourse account to start selling your own courses the smart way.


  • How to Create an Online Course That Sells – 5 Mistakes You Must Avoid at ALL Costs

    Don’t create yet another course that nobody wants to buy.

    My first Online Course flopped big time. I look back and wish someone shared this information with me when I started.

    I always considered myself the creative one. The one who had the answers and could help people with my knowledge. I also believed strongly that with the right strategy, I could turn my knowledge into an income online with digital products and courses.

    So when I started a brand new Instagram page to grow a niche community of content creators, my monetization plan was stupid simple.

    Monetize with my courses and eBooks.

    I knew I could earn money online from coaching and selling my own online courses.

    At the time, I also really believed that all I had to do was create the damn course, slap a price on it, and throw it at my followers.

    My plan was to sit back and watch the sales trickle in then I could claim passive income victory. 

    It didn’t quite happen that way. 

    I needed to eat a big humble pie and my first online course served me that with a side of disappointment.

    Here’s the deal.

    People on the internet are looking for answers and they need help. 

    This is true. 

    However, their first step to getting answers online starts with a simple search on Google or down the endless hallways of Youtube University.

    Think about yourself and how you use the Internet. When you need help with something, do you search for a course or do you trust a Google search to help you? 

    I bet my narcissistic ex’s left leg, it’s Google to the rescue for you. 

    That’s the same with the majority of the millions of people who use the Internet daily. 

    I have invested hundreds of hours into creating eBooks and Courses in the past few years. I have even blown past my own comfort zone and built the first most intuitive, all-in-one Course hosting platform for Africans. So hear me when I say, I have enough trial and error in my history to know more than a thing about selling online courses. 

    Here are 5 Mistakes you want to absolutely avoid at all costs when creating and selling your own Online Courses

    Never create the full course until you have sold it first  

    Perhaps the most important thing I tell anyone who wants to sell courses online. Sell the course, then create it. 

    Hear me, I had to learn this one the hard way. 

    My first course was a mini-program teaching content creators how to film and edit videos on their mobile phones. 

    It was just something I did for myself in creating my own content. A nice comment or two on my Instagram praising my video editing skills and I suddenly believed that I needed to create a course.

    So I dedicated a full couple of weeks to see it through and ended up with only two sales!

    Two sales, which quite frankly, I had to sweat my armpits for.

    I felt like a decorated failure.

    What to do instead:

    Over time I have learned to pre-sell my courses. This means, to present the idea to a small group of people even before I ever create the first module of the course, and to get a payment in. 

    What I’d do is host a Live class or Paid Workshop on a subtopic for my main course. This will ensure I have the audience of my ideal students and buyers. 

    Then I present my ‘not-yet-created’ course to them as an offer and see if anyone raises their hand to buy.

    To do this successfully, make sure your buyers know they are paying for something that’s not yet available to access. 

    Alternatively, you can opt to host a Live, weekly version of your course first. This way you are creating the course week by week with actual students who already paid for the material.

    Your Course is NOT For All Your Followers

    As you create more and more digital products, you will come to learn a simple fact about your followers. 

    Your followers follow you for your content. They are paying you with their time and attention. 

    Your customers are people who actually buy from you. They are followers who know, like, and trust you and they pay you with their money.

    My mistake was thinking that because I had a great idea for a course, then all my followers would be interested. 

    I even estimated my profits based on how many followers I had at the time. Big mistake. I had more than 10,000 followers yet made only two sales of a $39 course.

    What to do instead :

    Instead of trying to sell your course to everyone who follows you, harvest your list first. Harvesting your list/fanbase simply means you fish out those who are likely going to need your course from those who wouldn’t. 

    There are three easy ways to do this.

    • Grow a Waitlist for your course: Long before your course is ready, start growing a Waitlist. This is as simple as creating an opt-in page and telling your followers to sign up so they are the first to know when the course is open for enrollment. Most people gladly sign up for Waitlists because it gives them a tiny sense of accomplishment toward their goals. What it does for you is even more significant. It helps you grow a true list of people who are likely to buy from you when you are ready.

    • Offer a related Lead magnet in your course topic: Everyone who runs an online business has some type of lead magnet /freebie. At least the serious ones. What you want to do is create a valuable Free offer /download your followers can opt-in for in exchange for their email addresses. This is something you have to do very early in your online content journey to take your followers off the internet and into your private fold.

    • Start hosting paid Workshops to gate paying customers: One of the easiest ways to test your course idea before it is ready is to teach a piece of your course Live. Hosting paid Workshops will also give you an alternate stream of income as a course creator. If people sign up to your Workshop then you are able to validate that you have a profitable digital product with your course.

    People want accountability and Results, not another course with just information

    If you think people want more information, think again. 

    We are tired. There is information everywhere we turn. We literally live in the information age and there is excess information than we can possibly have use for. 

    There are hundreds of millions of blogs, endless podcasts, billions of hours of Youtube videos, and even more, added every day on the Internet.

    People do not want more information. They want solutions. They want solutions to the core problems that they really have. 

    People with core problems all have one thing in common– they want a unique, straightforward solution, and usually, they want it with accountability. 

    Meaning they want to know that they will have support in accomplishing their objectives.

    This is where your course comes in. 

    What to do instead :

    Create your course in a way that not only provides information but it pushes your students into action and achieves results. You can do this by:

    • Including Worksheets that forces students to implement the material
    • Offering Templates that help students achieve certain milestones faster and save them time
    • Offering optional direct access coaching so they can connect with you directly and get support. This can also come as an add-on offer at a different price.
    • Creating a community group site along with your course. This can be as simple as having a dedicated Facebook group for your students to share ideas. Or even better, create a Membership type course offering.

    You need to prove authority in your topic

    It doesn’t matter how great your information is, if you do not have a proven track record for your offer, it will be difficult to sell. 

    Understand that when you tell people you have a course, what you are really saying is: I have the answers. I know how this works. I can fix your problem.

    If someone is interested in buying your course, they want to know and see that it will do what you promise. 

    You can achieve this by showing the results you created for yourself in the past, showing your work, showing testimonials from past clients you have worked with, or even taking your audience behind the scenes. 

    If you do not have testimonials from others, it will help to offer your solution to a beta group before you launch the full course. This way you can get real-time feedback and potential testimonials to help sell your course.

    Often times in the beginning, simply showing your own results can be just as beneficial.

    Never Create Your Online Course in Isolation

    If you are serious about selling more courses and getting a rave about your products, never create in isolation. Most creators are lonesome geniuses who want to hide away in their creative den for long periods of time. They want to finish the product, be happy with it, and make sure it is perfect before announcing it to the world.

    While this is reasonable in context, it is a poor use of the opportunity we have in the digital economy. Things have changed drastically in the past ten years and we now live in a very see-it-all, nosy world. 

    For Creators, this is a good thing. We are in the show business and it is important for people to see your process, not just your perfectly finished works.

    You should strive to take your audience along with you on your journey. Take them through the process of creating your course, let them see you working on it, tell them about your creative process, the challenges you have faced, the plans you have, and what your course is all about.

    You want to do this in a documentary style. You don’t have to create new content, you only have to document what’s happening, all the while saying –” I am creating this course and it is coming soon.”

    This can also be a great strategy to help build awareness and fill up your Waitlist with potential buyers of your course. 

    Your Next Steps

    If you are creating and selling digital products and online courses, you cannot afford to continue to try to sell each course on your own or connect with your buyers one-to-one.

    Remember, your online course is created so you can enjoy passive income streams.

    Watch this Free Training to learn how.

    Ready to sell your own profitable online courses? Make sure you are using the best, most affordable course hosting platform with the right tools for more sales. Start now with a Free Kobocourse account.